Thursday, 3 October 2013

The Return of the Vintage / Retro Bicycle and ... The rise of the gentleman cyclist.


 The rise of the gentleman cyclist
Once spurned as 'belonging to a lower social class', cycling now seems to have become fashionable again.

Posted by
Matthew Wright

Most cyclists I have met are conscientiously contemporary in outlook, aware of their responsibility to both environment and community. The slight smugness this can engender is one of the things the gridlocked motorist so hates about us.

But if an increasing proportion of bike-related marketing is to be believed, this modernity is but a veneer, concealing a moustachioed Edwardian, keen as mustard on a spot of biking with his chums. Is the return, I began to wonder, of the sanitised class fantasy Downton Abbey leading cyclists to embrace their inner General Melchett?

Browsing some of the increasingly popular retro bike designs recently, I came across the Old Bicycle Showroom ("Purveyors of Fine bicycles to Nobility & Gentry"); and I met Pashley's owners' club of "jolly chaps", who look more Friedrich Nietzsche than Fausto Coppi. Then there is the Tweed Run, issuing its dress code like a public school prefect: "Now look here, proper attire is expected"; and Rapha, with its series of Gentlemen's Races, and clothing for gentlemen.

Needless to say, this foppery is a million miles from the emergence of cycling as a popular activity in the 1890s. Seventy early cycling clubs were named after the campaigning socialist paper The Clarion (founded 1891), with its ideal of fellowship. The brief aristocratic fad for cycling petered out when the bike became too popular to be posh.

It has, as Tim Hilton's memoir One More Kilometre and We're in the Showers relates, "belonged to a lower social class" ever since. Until, that is, the recent popularity of cycling among wealthy men persuaded some marketing departments to rewrite the history of cycling. But does this retelling make any sense?

The idea of a gentleman's race (in which the whole team has to stick together as a group) makes for a good outing, but has little to do with the ruthless and sometimes drug-addled history of professional bike racing. And the Tweed Run, despite the semblance of tradition, has only been going since 2009, when it began under the sponsorship of Brooks saddles.

Brooks are perhaps the most promiscuous users of this kind of heritage porn, though their evocation of a fantasy past makes some concessions to modern feeling. One of their most popular recent posters features a Brooks-clad couple protecting a fox from the advancing hounds. Its originality comes from embracing the heritage aesthetic, while rejecting the more specific historical associations. We look like 1930s aristocrats, the ad seems to say, but we certainly don't behave like them.

This marketing does make some sense when selling equipment which hasn't changed significantly in over a century. To their range of leather saddles, Brooks have been adding product lines from early catalogues to meet the demand for retro chic. You may have to pay £872.30 for a 1930s-styled jacket, but at least you don't look like a traffic bollard.

It's the same story with other British heritage brands. Traditional bike bag manufacturer Carradice has seen a significant improvement in sales since rebranding its bags as "retro cool", as its marketing analysis candidly explains.

Pashley has increased sales despite the recession by focusing on its Britannia range of heritage-styled bikes. They come with a little badge of a trident-bearing, union flag shield-wielding Britannia figure, for those riders who like to imagine themselves ruling the waves while cycling to Tesco.

For a longer perspective from within the trade, I spoke to Ninon Asuni from The Bicycle Workshop. Was this preppy look – it plays very well in the US market – putting off more down-to-earth cyclists, I wondered? She pointed out that the retro revival has had the thoroughly positive effect of encouraging the restoration of older bikes, which are a great solution for the stylish cyclist on a budget. The wide range of stylish, comfortable bike gear keeps people cycling all year round, and in bad weather. And the marketing, she suggested, was mostly good fun.

Some of the marketing – especially Brooks's – is witty. It's sad some bike companies feel the only way to make their products seem new is by associating them with this delusional world of jolly chaps, obscuring cycling's traditional ideal of fellowship. Though as Downton Abbey shows, our fantasy of an aristocratic past extends far beyond the world of cycling.

The attention of big business is, at least, a sign that cycling has become culturally mainstream, a bit like football in the 90s. It has come of age. Like football, it's losing its history of fellowship, which is being replaced by a marketed, corporate identity; it even has a "coming home" moment of sorts in the Olympics next year, where Mark Cavendish looks set to do well. The recent Intelligence Squared debate about cycling, addressed by high profile literary figures such as Will Self, as well as celebrated cyclists like Graeme Obree, would have been unimaginable 10 years ago.

Where cycling differs from football is that the majority of cyclists participate as well as spectate. The benefits of cycling's high profile – facilities, driver awareness, and so on – can therefore be shared widely. But when you do go out, just remember, chaps: if male cyclists reckon it's worth shaving the legs to reduce drag, just think what that walrus moustache is doing to your performance.






















The Old Bicycle Showroom

"BIKE IN THE BOX" Episode 4 RETURN TO VINTAGE CYCLE

Wednesday, 2 October 2013

A New Play adapted from the works of P.G. Wodehouse.


 WEST END PREMIERE 30 OCTOBER 2013

A New Play adapted from the works of P.G. Wodehouse
Join Stephen Mangan as the effervescent, aristocratic fool Bertie Wooster and Matthew Macfadyen as his dutiful valet, Jeeves in the world premiere of the new stage play ‘Perfect Nonsense’ featuring P.G. Wodehouse’s iconic double act.

Jeeves and Wooster
When a perfectly delightful trip to the countryside takes a turn for the worse, Bertie Wooster is unwittingly called on to play matchmaker – reconciling the affections of his host’s drippy daughter Madeline Bassett with his newt-fancying acquaintance Gussie Fink-Nottle. If Bertie, ably assisted by the ever-dependable Jeeves, can’t pull off the wedding of the season he’ll be forced to abandon his cherished bachelor status and marry the ghastly girl himself!

Join us for an evening of ‘Perfect Nonsense’ with two of the finest comedy actors of their generation and be the first to see this hilarious new comedy before its West End Premiere. We hope Plum would be proud!


 THE SHOW
A NEW PLAY FROM THE WORKS OF P.G. WODEHOUSE
BY THE GOODALE BROTHERS
DIRECTED BY SEAN FOLEY
Join Stephen Mangan the effervescent, aristocratic fool Bertie Wooster and Matthew MacFadyen as his dutiful valet Jeeves for an evening of ‘Perfect Nonsense’ in the world premiere of a new stage play featuring P.G. Wodehouse’s iconic double act.

When a perfectly delightful trip to the countryside takes a turn for the worse, Bertie Wooster is unwittingly called on to play matchmaker – reconciling the affections of his host’s drippy daughter Madeline Bassett with his newt-fancying acquaintance Gussie Fink-Nottle. If Bertie, ably assisted by the ever-dependable Jeeves, can’t pull off the wedding of the season he’ll be forced to abandon his cherished bachelor status and marry the ghastly girl for himself!

Join us for an evening of ‘Perfect Nonsense’ with two of the finest actors of their generation and the first to see this hilarious new comedy before it’s West End Premiere. We hope Plum would be proud!



Matthew Macfadyen
JEEVES
Matthew Macfadyen’s early films included Ben Elton’s Maybe Baby, with Hugh Laurie and Joely Richardson; Michael Apted’s Enigma; Paul McGuigan’s The Reckoning; and Brad McGann’s In My Father’s Den. The latter attracted attention from the worldwide film industry, earning Mr. Macfadyen the New Zealand Screen Award and a British Independent Film Award (BIFA) nomination for Best Actor. Among his subsequent features have been Ridley Scott’s Robin Hood, as the Sheriff of Nottingham; Paul W.S. Anderson’s The Three Musketeers, as Athos; Frank Oz’s Death at a Funeral; Sharon Maguire’s Incendiary; and Ron Howard’s Frost/Nixon, for which he shared a Screen Actors Guild Award nomination with his fellow actors from the ensemble. In addition to his acclaimed portrayal of Oblonsky in Anna Karenina, Matthew previously starred opposite Keira Knightley for director Joe Wright in the celebrated Pride & Prejudice, for which he received a London Critics’ Circle Film Award nomination.

On graduating from RADA, Matthew joined the innovative Cheek by Jowl theatre company making his professional stage debut in the troupe’s production of The Duchess of Malfi. He also performed with the Royal Shakespeare Company (RSC), in productions of A Midsummer Night’s Dream and School for Scandal, and on international tours. In 1998, Mr. Macfadyen starred again with Cheek by Jowl, as Benedick in Much Ado About Nothing, opposite Saskia Reeves as Beatrice. The production “crossed the pond” to the U.S., playing at the Brooklyn Academy of Music (BAM). In 1999, he was nominated for the prestigious RSC Ian Charleson Award for Best Classical Actor under 30. His stage work also includes Nicholas Hytner’s National Theatre production of Henry IV, Parts 1 and 2, starring as Prince Hal opposite Sir Michael Gambon’s Falstaff; and the Vaudeville Theatre production of Private Lives, starring opposite Kim Cattrall for director Richard Eyre.

He is also well-known to audiences worldwide for his portrayal of government agent Tom Quinn in the first three seasons of the long-running hit series MI-5 (titled Spooks in the U.K.). He starred on the acclaimed series alongside Keeley Hawes, David Oyelowo, and Peter Firth.

Matthew was nominated for a Royal Television Society Award for his first television starring role, in Peter Kosminsky’s BAFTA Award-winning BBC drama Warriors. He has starred in several notable miniseries and telefilms, including Rowan Joffe’s Secret Life, for which he received a BAFTA Award nomination; James Hawes’ Enid, opposite Helena Bonham Carter; Stephen Poliakoff’s Perfect Strangers; David Yates’ BAFTA Award-winning The Way We Live Now; Sergio Mimica-Gezzan’s The Pillars of the Earth; Michael Samuels’ Any Human Heart; Little Dorrit and Criminal Justice, for which he won a BAFTA Award; and, most recently, Ripper Street which returns to our screens soon.


Stephen Mangan
BERTIE WOOSTER
Stephen is about to start filming on the 3rd series of EPISODES. His most recent stage performance was the role of Ed in THE BIRTHDAY at The Royal Court. He has also filmed Ron Howard’s feature RUSH, as well as the title role of DIRK GENTLY series 2 for ITV and the second series of the hit BBC2 comedy EPISODES alongside Matt Le Blanc.
 Stephen studied at Cambridge University, where he gained a Master of Arts in Law, and trained at RADA, graduating in July 1994. Stephen was Highly Commended in the 1994 BBC Radio Carlton Hobbs Award.


Jeeves and Wooster in Perfect Nonsense - Official Trailer - Website[HD]