Wednesday, 2 April 2014

The Glamour of Italian Fashion 1945 - 2014 / VA London / 5 April - 27 July 2014


A Gianfranco Ferre advert from 1991
Lead sponsor
Bulgari
The Glamour of Italian Fashion 1945 - 2014: About the Exhibition

This major exhibition is a glamorous, comprehensive look at Italian Fashion from the end of the Second World War to the present day. The story is explored through the key individuals and organisations that have contributed to its reputation for quality and style. It includes both womens and menswear to highlight the exceptional quality of techniques, materials and expertise for which Italy has become renowned.

The exhibition examines Italy's dramatic transition from post-war ruins to the luxury paraded in the landmark ‘Sala Bianca’ catwalk shows held in Florence in the 1950s, which propelled Italian fashion onto the world stage. During the 1950s and '60s the many Hollywood films that were shot on location in Italy had an enormous impact on fashion as stars like Audrey Hepburn and Elizabeth Taylor became style ambassadors for Italian fashion, fuelling a keen international appetite for luxurious clothing made in Italy. On display are around 100 ensembles and accessories by leading Italian fashion houses including Simonetta, Pucci, Sorelle Fontana, Valentino, Gucci, Missoni, Giorgio Armani, Dolce & Gabbana, Fendi, Prada and Versace, through to the next generation of fashion talent.

Return to Luxury
In 1945, Italy’s post-war government aimed to reinvigorate a country weakened in spirit and in physical and financial ruin. With American aid provided through the Marshall Plan, the swift retooling of Italian factories alongside efforts by the country’s many entrepreneurs helped fashion become a cornerstone of Italy’s post-war recovery.

In 1951, Giovanni Battista Giorgini launched Italy’s first internationally recognised fashion shows. The following year, he secured the use of the Sala Bianca or ‘White Hall’, an opulent, chandelier-lit gallery in Florence’s Pitti Palace.


As clothing designers and textile manufacturers gradually resumed trading, their stylish designs responded to a hunger for glamour after years of wartime deprivation. Italian high fashion and fine tailoring became popular exports.
The Italian stylist Valentino poses among his models near the Trevi fountain, in Rome, in 1967. Photograph: Mondadori Portfolio/the Art Archive

From bomb sites to Bulgari: V&A falls under the spell of Italian glamour
A new exhibition charts how postwar Italy transformed the world's perceptions of it, using its greatest export: style
Jess Cartner-Morley
The word glamour originally meant magic or enchantment: to "cast a glamour" was to cast a spell to make something appear different from reality. And it is glamour in this sense – what the author Virginia Postrel calls nonverbal rhetoric – that is at the heart of the V&A's new exhibition, The Glamour of Italian Fashion 1945-2014.

Not that glamour in its modern, mainstream sense is in short supply: there is, naturally, a leopard-print gown by Roberto Cavalli, and a devastating cutaway cocktail dress by Donatella Versace.

There is a stunning 1950s silk cocktail dress in millefeuille layers of scalloped violet silk by the largely forgotten Roberto Capucci, and a floor-length gown of beaded silver by Mila Schön that was worn by Princess Lee Radziwill to Truman Capote's Black and White Ball in 1966. (Both of these dresses are displayed with their matching evening coats: violet velvet and silver bead-edged white silk, respectively. That's glamour, right there.)

There is a slinky black silk dress worn by Ava Gardner, a pristine white gown made for Audrey Hepburn, and a sumptuous silver evening coat made for Maria Callas

But the central message of this show is a serious one, about how fashion was used to transform the image and fortune of Italy in the second half of the 20th century.

The first image is of a bombed street in Florence in 1946, giving a stark picture of the physical and economic reality of a country with a 50% literacy rate and a badly tarnished international reputation.

The next room introduces as protagonist the figure of Giovanni Battista Giorgini, with letters and photographs chronicling how this exporter of Italian homeware persuaded his contacts in US department stores to travel by boat and train to Florence for fashion shows that brought together designs from all over Italy. Against all odds, the shows were an instant hit: after the first, in February 1951, a Womenswear Daily headline ran: "Italian styles gain approval of US buyers."

In the next room, the story has moved on a decade, to the golden era of Hollywood-on-the-Tiber: Rome has become an alfresco film set, and between takes the world's most beautiful people buy clothes and jewellery on the Via Condotti and enjoy romantic trysts on the Amalfi coast.

On to the walls of this room are projected images of Taylor and Burton descending arm in arm from a plane and Audrey Hepburn in sunglasses, ribbon-tied purchases swinging from her arm. (Publicity-savvy Ferragamo would book a photographer whenever he heard an actress was in the mood for shoe shopping. Indeed, this was the era which gave birth to the term paparazzo.) In stark contrast to the bombed street, Italy has become a playground, a byword for a chic and modern lifestyle.

This bold storytelling, casting the invention of "Italian style" into a simple narrative, is the exhibition's big strength.

Italy has no national museum of design, and fashion history as a discipline is still in its infancy there, according to the V&A curator Sonnet Stanfill. This, she says, has given the V&A the freedom to tell the story of Italian fashion almost for the first time.

In the second half of the exhibition, where the modern Italian ready-to-wear industry emerges, the clothes are familiar and compelling but the story loses some momentum.

This is in part because the cast list changes so dramatically: of all the designers who showed in the 1951 show, only the house of Pucci remains in business today. But apart from a few Benetton adverts, there is an absence of cultural context around the more modern clothes – a lack that is keenly felt after the gripping drama of the Hollywood years.

The exhibition's sponsor, Bulgari – whose diamonds are worn by Elizabeth Taylor in a 1967 photograph that has been one of the most reproduced images of the show so far – must be thrilled.

The show is beautifully and intelligently staged. A display of Italian textiles, which uses a digital map to show areas of wool, silk and leather production, has a subtle soundtrack of machines and looms.

The last and biggest room, devoted to the cult of the designer, has a vaulted, church-like, curved ceiling – but in silk. And classic pieces, including a Prada dip-dyed dress from 2004, an Armani man's suit from 1994, and a 1995 Fendi Baguette handbag are spotlit from below so that they throw soft, ecclesiastical shadows across the white silk above.

It is a smart trick, to depict these modern pieces as classic Italian artefacts. But while this makes for a soaring finale, the heart of this show is in the Roman Holiday glory years.


Fashion show in Sala Bianca, 1955. Archivio Giorgini. Photo by G.M. Fadigati © Giorgini Archive, Florence.

A jewel-bedecked Elizabeth Taylor at the masked ball in Hotel Ca' Rezzonico, in Venice, in 1967. Photograph: AFP



Tuesday, 1 April 2014

Competing with the incorrectness of "uncle Matthew"? (the famous Mitford father ) ... F *** ing FulFord / VIDEO BELLOW . Re-ordering the aristocracy


Francis Fulford of Great Fulford, Esq. (born 31 August 1952) is the 23rd Fulford of Great Fulford. He is a member of England's untitled Landed gentry and an esquire in the classical sense of the word, the most senior member of an ancient armigerous landed family who once possessed vast estates in Devon and Lincolnshire.He is a TV personality, property commentator, farmer, and regular contributor to radio and television.
Francis Fulford was the son of Lieutenant-Colonel Francis Edgar Anthony Fulford of Great Fulford by his wife Joan Shirley, younger daughter of Rear-Admiral C. Maurice Blackman, DSO. Lt.Col.Fulford had a considerable military career after leaving the Royal Military Academy Sandhurst, and served in The Great War, Waziristan, Egypt, Palestine and World War II. Young Francis was born in the bed in which he still sleeps at Great Fulford Manor, near Dunsford in Devon, where he lives with his wife Kishanda and four children. His is one of the oldest landed gentry families in Devon and continues to occupy the same manor granted to William de Fulford by Richard I of England about 1190  as a reward for going on crusade. The present house dates back to the 16th Century.
Francis was educated firstly at Sunningdale School, Berkshire, where he immersed himself in the novels of G. A. Henty, such as With Moore at Corunna and With Clive in India. That was followed by Milton Abbey School in Dorset where he gained 'A'-levels in Economics, Politics, Art, and History of Art.
At the age of 18 he entered the Coldstream Guards but having failed to get a Commission escaped to Australia where he worked as a jackaroo. Returning, he went to work in the City of London as a stockbroker and insurance broker. Subsequently he manages his 3000 acre estate in Devon.
He is a popular figure on TV and known for his casual swearing in his programmes, epitomised by the name of his Channel Four television documentary programme: The F***ing Fulfords, directed by Norman Hull, which attracted an audience of three and a half million and Why Britain's F***ed (screened on 28 November 2009 on Sky One). Another of his ITV programmes was Why America Sucks, (5 December 2009).
In 2007 he was chosen by the Conservatives to fight the Teignbridge District Council seat of Teign Valley. However, he was defeated by the Independent candidate, Mr Stephen Purser on a turnout of 51%.
Fulford has spoken widely, and on the April 23, 2010 he was guest-of-honour at the Traditional Britain Group's Annual Dinner at the Charing Cross Hotel in central London,when he spoke on the state of English agriculture today.
He also writes a blog about life, entitled Francis Fulford's Blog.
•          Fulford, Francis, Bearing Up: The Long View, Timewell Press, London, 2004


In Bearing Up: The Long View, Francis Fulford looks at the troubled history of landowning and identifies the characteristics which have enabled many estates to survive while others have foundered. Surveying the scene today, Fulford draws on his own experiences to suggest a strategy of survival in the twenty-first century.
There have been Fulfords living at Great Fulford in Devon for eight hundred years. If Francis Fulford, the present owner, has anything to do with it, his descendants will be happily ensconced in the family pile as he is today. There may even be some new wallpaper by then.

In this robustly argued book, Fulford demolishes the myth that you need to be rich to live in a big house: just keep the roof on, the central heating off and the wife away from the shops. Then sit back and enjoy it, while your children race their bikes around the Great Hall.

Though Francis Fulford’s rugged philosophy will infuriate as many people as it delights, few will be bored as he reveals how one Englishman is making sure his castle is his home. For keeps.

- See more at: http://www.greatfulford.co.uk/bearing-up#sthash.rOjV0DAi.dpuf


Passed/Failed: An education in the life of Francis Fulford, landowner and writer
'I was fat at school, and very thick'


Francis Fulford, 53, has been a soldier, jackeroo (Aussie-style cowboy), trainee antique dealer, stockbroker and insurance broker. He is the author of Bearing Up and was featured in The F**king Fulfords on Channel 4. He presents Why England's F**ked on Monday 28 November on Sky One and on the same channel, Why America Sucks on 5 December.

I was born in Great Fulford, Devon, on the edge of Dartmoor, in the bed which I now sleep. We have been living here since the later part of the 12th century - since "time immemorial", which means since the reign of Richard I. You don't know much history if you don't know his dates: 1189 to 1199, very easy!

As far as my education is concerned, my parents couldn't be bothered to get up in time to take me to a conventional school. My father didn't come down before nine and my mother would have had to get up at seven to make the breakfast, which wasn't on. We had a governess until I was seven: several governesses, completely useless.

My pre-prep school, Leeson in the Isle of Purbeck, Dorset, was a total shock to the system. It was draconian and the food was completely dreadful. I was extremely unhappy - but I dare say they did teach you quite well.

I was there for just over a year and then went to Sunningdale School in Berkshire. I couldn't believe the food was so good! I was fat, and thus called Fatty, and also thick. The school prided itself on its academic standards and its games, so I didn't shine.

The best thing about the school was the brilliant library, with all the marvellous stuff by [Victorian adventure novelist] GA Henty: With Moore at Corunna, With Clive in India. I was dyslexic, but I learnt to read though I couldn't spell.

My plan was that I should go to Eton but I failed the exam. (I'm sometimes surprised by meeting people who passed and thinking that they're quite thick.) It was my introduction to the word "failure", which would feature quite large in my life, but perhaps it's better to learn about this early on.

Then I went to Milton Abbey in Dorset. You're not much of an education correspondent if you haven't heard of Milton Abbey! It was the headmaster's belief that, just because you didn't shine academically, you shouldn't be written off. I've always been a "late developer" and I drifted through my schooldays; I had a few laughs.

We liked the English teacher. He would recite poetry with his eyes shut and we would shoot paper pellets at him through Biro tubes. We were streamed into As and Bs and by being in a lower stream some subjects were barred to you. Still, there's always going to be some hard-luck stories in any system of education.

O-levels? I've still got my certificates. I took maths three, maybe four times, and got bored with it. I got an AS in general studies, a B, I think. I got three A-levels: economics and politics, art and history of art. I think they were Ds; but probably they'd be As if I took them today, wouldn't they?

University? I never thought of that. They were something to be despised: left-wing, sit-ins, anti-Vietnam demonstrations. The people there seemed like the dregs of society. At 18 I went into the Coldstream Guards as "another rank" and after nine months I failed my Regular Commissions Board, so I went off to Australia as a jackaroo. Then I came back and took the RCB exams and failed again: lots of failures in my life.

When you went to work in the city, you didn't have exams; you learnt on the job. If you look at all the people who make money, none of them went to f***ing university! A lot went to Milton Abbey.

jonty@jonathansale.com

F***ing Fulfords part 1

F***ing fulfords part 2

The F***ing fulfords part 3

F***ing Fulfords part 4