Sherlock Holmes returns in new Anthony Horowitz book, Moriarty. Sherlock Holmes: the many identities of the world's favourite detective – in pictures

Anthony Horowitz's Moriarty, a new Sherlock Holmes novel, is out 23 October Photograph: Andy Paradise/Rex Features

Sherlock Holmes returns in new Anthony Horowitz book, Moriarty

'Does anyone believe what happened at the Reichenbach Falls?' reads the opening of novel sanctioned by Conan Doyle estate

Alison Flood

theguardian.com, Thursday 10 April 2014 / http://www.theguardian.com/books/2014/apr/10/anthony-horowitz-new-sherlock-holmes-book-moriarty

Anthony Horowitz, who was first sanctioned by the Conan Doyle estate to tell a new Sherlock Holmes story three years ago, is plotting a return to the world of the super sleuth in a novel set days after Holmes and his nemesis Moriarty apparently plunged to their deaths over the Reichenbach Falls.

Horowitz found a good reception for The House of Silk, in which an elderly Watson recounted the tale of one of Holmes's early adventures. "Can [Horowitz] astonish us? Can he thrill us? Are there 'the rapid deductions, as swift as intuitions, and yet always founded on a logical basis' that we yearn for?" asked Ian Sansom in a Guardian review at the time. "Emphatically, yes. The characters are, as Conan Doyle himself would have them, as close to cliche as good writing allows."

Now the author, best known for his Alex Rider series of young adult novels about a teenage spy, has announced that Moriarty, a new novel set in the world of Holmes, will be published on 23 October.

"Does anyone believe what happened at the Reichenbach Falls?" it will open, referring to Holmes and Moriarty's infamous plunge over the Swiss waterfall. Conan Doyle wrote of the battle in 1893 that "any attempt at recovering the bodies was absolutely hopeless, and there, deep down in that dreadful cauldron of swirling water and seething foam, will lie for all time the most dangerous criminal and the foremost champion of the law of their generation".

Conan Doyle had hoped to kill off Holmes, tired of the character who had made him famous and keen to focus on more serious writing, but the public outcry at the much-loved detective's death meant he was forced to resurrect the famous inhabitant of 221b Baker Street. "I've written a good deal more about him than I ever intended to do," he said in 1927, 40 years after the first Holmes story was published, "but my hand has been rather forced by kind friends who continually wanted to know more." 

Horowitz's tale will take place shortly after the events in Switzerland described by Conan Doyle, as Pinkerton agent Frederick Chase arrives in Europe from New York. "The death of Moriarty has created a poisonous vacuum, which has been swiftly filled by a fiendish new criminal mastermind who has risen to take his place," revealed publisher Orion. "Ably assisted by inspector Athelney Jones of Scotland Yard, a devoted student of Holmes' methods of investigation and deduction, Frederick Chase must forge a path through the darkest corners of the capital to shine light on this shadowy figure, a man much feared but seldom seen, a man determined to engulf London in a tide of murder and menace."

The publisher said that Moriarty would be "very different in nature to Horowitz's previous bestseller; but fans will be delighted to see a few surprise guests from the Conan Doyle's canon making appearances in the new book".

Horowitz himself revealed on Twitter that "Sherlock Holmes does not appear (until the very end)", that "a vicious murder is investigated by Inspector Athelney Jones (from The Sign of Four)" and that "nearly all the policemen Holmes ever worked with, including Lestrade, appear in my new book".

"Look out for the appearance of the 'dreadful' Abernetties. One of the most famous untold Holmes stories," he said, adding that the book would take place in Camberwell, Mayfair, the London Docks, Highgate and Smithfield.

Horowitz is also a screenwriter, creating television series such as Midsomer Murders and Foyle's War. Orion made the disputable claim in its announcement about the forthcoming Moriarty that he "may have committed more (fictional) murders than any other living author".

Anthony Horowitz was born in Copley, into a wealthy Jewish family, and in his early years lived an upper-class lifestyle. As an overweight and unhappy child, Horowitz enjoyed reading books from his father's library. At the age of eight, Horowitz was sent to the boarding school Orley Farm in Harrow, Middlesex. There, he entertained his peers by telling them the stories he had read. Horowitz described his time in the school as "a brutal experience", recalling that he was often beaten by the headmaster. At age 13 he went on to Rugby School and discovered a love for writing.

Horowitz adored his mother, who introduced him to Frankenstein and Dracula. She also gave him a human skull for his 13th birthday. Horowitz said in an interview that it reminds him to get to the end of each story since he will soon look like the skull. From the age of eight, Horowitz knew he wanted to be a writer, realising "the only time when I'm totally happy is when I'm writing". He graduated from the University of York with a BA in English literature in 1977.

In at least one interview, Horowitz claims to believe that H. P. Lovecraft based his fictional Necronomicon on a real text, and to have read some of that text.

Horowitz's father was associated with some of the politicians in the "circle" of prime minister Harold Wilson, including Eric Miller.Facing bankruptcy, he moved his assets into Swiss numbered bank accounts. He died from cancer when his son Anthony was 22, and the family was never able to track down the missing money despite years of trying.

Horowitz now lives in Central London with his wife Jill Green, whom he married in Hong Kong on 15 April 1988. Green produces Foyle's War, the series Horowitz writes for ITV. They have two sons, Nicholas Mark Horowitz (born 1989) and Cassian James Horowitz (born 1991). He credits his family with much of his success in writing, as he says they help him with ideas and research. He is a patron of child protection charity Kidscape.

Anthony Horowitz's first book, The Sinister Secret of Frederick K Bower, was a humorous adventure for children, published in 1979[10] and later reissued as Enter Frederick K Bower. In 1981 his second novel, Misha, the Magician and the Mysterious Amulet was published and he moved to Paris to write his third book. In 1983 the first of the Pentagram series, The Devil's Door-Bell, was released. This story saw Martin Hopkins battling an ancient evil that threatened the whole world. Only three of four remaining stories in the series were ever written: The Night of the Scorpion (1984), The Silver Citadel (1986) and Day of the Dragon (1986). In 1985 he released Myths and Legends, a collection of retold tales from around the world.

In between writing these novels, Horowitz turned his attention to legendary characters, working with Richard Carpenter on the Robin of Sherwood television series, writing five episodes of the third season. He also novelised three of Carpenter's episodes as a children's book under the title Robin Sherwood: The Hooded Man (1986). In addition, he created Crossbow (1987), a half-hour action adventure series loosely based on William Tell.

In 1988, Groosham Grange was published. This book went on to win the 1989 Lancashire Children's Book of the Year Award. It was partially based on the years Horowitz spent at boarding school. Its central character is a thirteen-year-old "witch", David Eliot, gifted as the seventh son of a seventh son. Like Horowitz's, Eliot's childhood is unhappy. The Groosham Grange books are aimed at a slightly younger audience than Horowitz's previous books.

This era in Horowitz's career also saw Adventurer (1987) and Starting Out (1990) published. However, the most major release of Horowitz's early career was The Falcon's Malteser (1986). This book was the first in the successful Diamond Brothers series, and was filmed for television in 1989 as Just Ask for Diamond, with an all star cast that included Bill Paterson, Jimmy Nail, Roy Kinnear, Susannah York, Michael Robbins and Patricia Hodge, and featured Colin Dale and Dursley McLinden as Nick and Tim Diamond. It was followed in 1987 with Public Enemy Number Two, and by South by South East in 1991 followed by The French Confection, I Know What You Did Last Wednesday, The Blurred Man and most recently The Greek Who Stole Christmas.

Horowitz wrote many stand alone novels in the 1990s. 1994's Granny, a comedy thriller about an evil grandmother, was Horowitz's first book in three years, and it was the first of three books for an audience similar to that of Groosham Grange. The second of these was The Switch, a body swap story, first published in 1996. The third was 1997's The Devil and His Boy, which is set in the Elizabethan era and explores the rumour of Elizabeth I's secret son. In 1999, The Unholy Grail was published as a sequel to Groosham Grange. The Unholy Grail was renamed as Return to Groosham Grange in 2003, possibly to help readers understand the connection between the books. Horowitz Horror (1999) and More Horowitz Horror (2000) saw Horowitz exploring a darker side of his writing. Each book contains several short horror stories. Many of these stories were repackaged in twos or threes as the Pocket Horowitz series.

Horowitz began his most famous and successful series in the new millennium with the Alex Rider novels. These books are about a 14-year-old boy becoming a spy, a member of the British Secret Service branch MI6. Currently, there are nine Alex Rider books and the tenth is connected to the Alex Rider series (although it is not a part of it) : Stormbreaker (2000), Point Blanc (2001), Skeleton Key (2002), Eagle Strike (2003), Scorpia (2004) Ark Angel (2005), Snakehead (2007), Crocodile Tears (2009), Scorpia Rising (2011), and Russian Roulette(2013). The seventh Alex Rider novel, Snakehead, was released on 31 October 2007,[13] and the eighth, Crocodile Tears, was released in the UK on 12 November 2009. The ninth Alex Rider book, Scorpia Rising, was released on 31 March 2011. Horowitz stated that Scorpia Rising was the last book in the Alex Rider series. He has, however, written another novel about the life of Yassen Gregorovich entitled Russian Roulette, which was released on 12 September 2013 in the United Kingdom and 3 October 2013 in the United States of America. It will not be a part of the Alex Rider series.

In 2003, Horowitz also wrote three novels featuring the Diamond Brothers: The Blurred Man, The French Confection and I Know What You Did Last Wednesday, which were republished together as Three of Diamonds in 2004. The author information page in early editions of Scorpia and the introduction to Three of Diamonds claimed that Horowitz had travelled to Australia to research a new Diamond Brothers book, entitled Radius of the Lost Shark. However, this book has not been mentioned since, so it is doubtful it is still planned. A new Diamond Brothers "short" book entitled The Greek who Stole Christmas! was later released. It is hinted at the end of The Greek who Stole Christmas that Radius of the Lost Shark may turn out to be the eighth book in the series.

In 2004, Horowitz branched out to an adult audience with The Killing Joke, a comedy about a man who tries to track a joke to its source with disastrous consequences. Horowitz's second adult novel, The Magpie Murders, was due out on 18 October 2006. However, that date passed with no further news on the book; all that is known about it is that it will be about "a whodunit writer who is murdered while he's writing his latest whodunit" and "it has an ending which I hope will come as a very nasty surprise". As the initial release date was not met, it is not currently known if or when The Magpie Murders will be released.

In August 2005, Horowitz released a book called Raven's Gate which began another series entitled The Power of Five (The Gatekeepers in the United States). He describes it as "Alex Rider with witches and devils". The second book in the series, Evil Star, was released in April 2006. The third in the series is called Nightrise, and was released on 2 April 2007. The fourth book Necropolis was released in October 2008. The fifth and last book was released in October 2012 and is named 'Oblivion.'

The Power of Five is a rewritten, modern version of the Pentagram series from the 1980s.[citation needed] Although Pentagram required five books for story development, Horowitz completed only four: The Devil's Door-bell (Raven's Gate), The Night of the Scorpion (Evil Star), The Silver Citadel (Nightrise) and Day of the Dragon (Necropolis). Horowitz was clearly aiming for the same audience that read the Alex Rider novels with these rewrites, and The Power of Five has gained more public recognition than his earlier works, earning number 1 in the top 10 book chart.

In October 2008, Anthony Horowitz's play Mindgame opened Off Broadway at the Soho Playhouse in New York City. Mindgame starred Keith Carradine, Lee Godart, and Kathleen McNenny. The production was the New York stage directorial debut for Ken Russell. Recently he got into a joke dispute with Darren Shan over the author using a character that had a similar name and a description that fitted his. Although Horowitz considered suing, he decided not to.

In March 2009 he was a guest on Private Passions, the biographical music discussion programme on BBC Radio 3.

On 19 January 2011, the estate of Arthur Conan Doyle announced that Horowitz was to be the writer of a new Sherlock Holmes novel, the first such effort to receive an official endorsement from them and to be entitled The House of Silk. It was both published in November 2011 and broadcast on BBC Radio 4.

Horowitz was appointed Officer of the Order of the British Empire (OBE) in the 2014 New Year Honours for services to literature.

Horowitz began writing for television in the 1980s, contributing to the children's anthology series Dramarama, and also writing for the popular fantasy series Robin of Sherwood. His association with murder mysteries began with the adaptation of several Hercule Poirot stories for ITV's popular Agatha Christie's Poirot series during the 1990s.

Often his work has a comic edge, such as with the comic murder anthology Murder Most Horrid (BBC Two, 1991) and the comedy-drama The Last Englishman (1995), starring Jim Broadbent. From 1997, he wrote the majority of the episodes in the early series of Midsomer Murders. In 2001, he created a drama anthology series of his own for the BBC, Murder in Mind, an occasional series which deals with a different set of characters and a different murder every one-hour episode.

He is also less-favourably known for the creation of two short-lived and sometimes derided science-fiction shows, Crime Traveller (1997) for BBC One and The Vanishing Man (pilot 1996, series 1998) for ITV. While Crime Traveller received favourable viewing figures it was not renewed for a second season, which Horowitz accounts to temporary personnel transitioning within the BBC. It has, however, attracted somewhat of a cult following.[citation needed] The successful 2002 launch of the detective series Foyle's War, set during the Second World War, helped to restore his reputation as one of Britain's foremost writers of popular drama.

He devised the 2009 ITV crime drama Collision and co-wrote the screenplay with Michael A. Walker.

Horowitz is the writer of a feature film screenplay, The Gathering, which was released in 2003 and starred Christina Ricci. He wrote the screenplay for Alex Rider's first major motion picture, Stormbreaker.

In an interview with BBC Radio 5 Live on 6 April 2011, Horowitz announced that he was writing the sequel to Steven Spielberg's Secret of the Unicorn. The sequel is rumoured to be based on The Adventures of Tintin comic Prisoners of the Sun and directed by Peter Jackson, who produced the first film.

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Sherlock Holmes: the many identities of the world's favourite detective – in pictures

According to our readers, Sherlock Holmes is the perfect way to get back into the reading habit. But how does his appearance on the page compare to his screen incarnations? And if you've never investigated the world's most famous detective, then where should you begin?

Guardian readers and Marta Bausells

theguardian.com, Thursday 17 April 2014 / http://www.theguardian.com/books/gallery/2014/apr/17/sherlock-holmes-test-of-time-detective-tv-film-in-pictures

 "I started with The Valley of Fear a while back and then went back to the start, with A Study in Scarlet, and have now finished The Sign of Four. Great entertainment and so of their time. It always seems to me, with his attention to clothing, contemporary events, references to real places, attention to nuances of dialect, etc, that Conan Doyle must have felt very sharp and contemporary to read at the time. The Sign of Four is especially notable as the one where Sherlock is happily shooting up cocaine because he gets bored easily..." said SnowyJohn in last week's Tips, Links and Suggestions. Photograph: Penguin

 The Hound of the Baskervilles

"So which one would be the best one to read first? The Hound of the Baskervilles is the most famous but is it best?" asked fat_hamster. This front cover of the 1901 novel was illustrated by EA Abbey. Photograph: Mary Evans Picture Library

A Study in Scarlet

Several readers agreed that a chronological approach is the simplest and best way to start reading Sherlock Holmes' stories. "I'd just start at the start. A Study in Scarlet is the first one and is a good read", continued SnowyJohn. Here, a poster for the stage production of the book from the Southwark Playhouse. Photograph: Southwark Playhouse

 A Study in Scarlet, Peter Cushing

The recent TV series has put Sherlock Holmes back in the spotlight. But which screen adaptation of Sir Arthur Conan Doyle's detective is the best? Peter Cushing was one of the first actors to embody Holmes for the small screen. Here, he appears in the episode A Study in Scarlet for the 1960s BBC series. Photograph: BBC

The Hound of the Baskervilles. Cumberbatch and Freeman

Martin Freeman and Benedict Cumberbatch offer a modern Sherlock that has little to do with Conan Doyle's originals, according to Sara Richards: "Sherlock with Benedict Cumberbatch is not Sherlock Holmes. He is a 21st-century adaptation and comes suitably equipped with digital aids plus a phenomenal memory … The two are therefore totally different and should be viewed as such." Even though most plots in the series aren't based on the books, this frame is from the web-age The Hounds of Baskerville. Photograph: Colin Hutton/BBC

Jeremy Brett

Most readers agreed that Jeremy Brett is the one and only TV Holmes. "Brett was the definitive Sherlock Holmes, and his dramatisations were the truest to the originals. Personally, I can no longer visualise Holmes (or Watson) differently. I guess I'd also say 'read them in order', but my favourite has always been The Sign of Four," said ItsAnOutrage2. Photograph: ITV/Rex Features

Vasily Livanov

"Where I live, in Moscow, most people would prefer Vasily Livanov [pictured] in the 1980s Soviet TV series and tell me, as if this is some kind of proof, that Livanov was given an MBE by our sovereign for his portrayal. Check him out on YouTube. But no, I can't stand that Soviet series, for me (language issues aside) it suffers from [Basil] Rathbone syndrome – Holmes looks and sounds the part but is surrounded by fools, Watson and Lestrade are portrayed as bumbling ignoramuses in order to show up the great man's talent. It's all wrong," said frustratedartist. Photograph: Alamy

 The Hound of the Baskervilles. Basil Rathbone

Speaking of Rathbone, here he is in the 1939 film of The Hound of the Baskervilles, directed by Sydney Lanfield. Photograph: Allstar/Cinetext

The Valley of Fear

For some, the Brett series is actually so enduring that they can't separate the actor from the character: "I think the only ones I've actually read are The Valley of Fear and The Blue Carbuncle, both of which are excellent. Though (...) I can't help reading them with the voices of Brett and either of the two who played Watson ringing in my head", said judgeDAmNation Photograph: Guardian

British Pathé, the newsreel maker which documented all walks of life on video during the 20th Century, has uploaded its entire collection of moving images to YouTube.( Vídeo Bellow )

British Pathé, the newsreel maker which documented all walks of life on video during the 20th Century, has uploaded its entire collection of moving images to YouTube.

The archive of 3,500 hours of footage was digitised in 2002 thanks in part to a grant from the National Lottery, and is now freely accessible to anyone around the world for free.

Vogue London in 1946 - The Making of Vogue Magazine [HD] (+afspeellijst)

1950s Fashions in Paris - Real Vintage Fashion Footage (+afspeellijst)

SUNDAY IMAGES ... Pochette Square ...

Time to shave ?

Beard trend goes a whisker too far as men told 'it's time to shave'

First it was Hollywood dads at the Oscars, then men in John Lewis adverts and finally Jeremy Paxman. The end is nigh

Hannah Marriott

The Guardian, Wednesday 16 April 2014 / http://www.theguardian.com/fashion/2014/apr/16/beard-trend-peak-scientists-paxman

It's no secret that fashion is a fickle game: as soon as a trend becomes truly popular and is adopted by Adrian Chiles or the cast of The Apprentice, it holds little interest for the style set. About a year ago, fashion journalists started reporting that this sad cycle had claimed its latest casualty: the beard – a prognosis that now appears to have been confirmed by the University of New South Wales.

The beard trend started about five years ago, in the usual places. David Beckham and Ryan Gosling had been making short beards look good for years; models such as Patrick Petitjean - and others walking for Martin Margiela in 2011 and Paul Smith in 2012 - demonstrated that the full ZZ Top could be handsome, too. Beards were adopted by the sort of men who live in east London and dress like 18th-century carpenters. But by 2013, they were popping up in the least edgy places: on Hollywood Dads at the Oscars and in John Lewis adverts. Then Jeremy Paxman wore his on Newsnight, in August 2013, and the death knell was rung.

And yet most pogonophiles carried on wearing theirs regardless – and quite right too. Yes, the beard had become a bit of a cliché. A neat version screams 'still got it – honest!' a bit too loudly. A huge, out-of-control bush has started to look like a bit of an effort to live with, which is the opposite of the anti-establishment Hobo vibe the wearer presumably hopes to convey. But beards are popular for a reason. They are more flattering than any make-up: they draw attention to the eyes and lips, create cheekbones and hide double chins. If you are bald, they give balance. And what are the alternatives for those who love facial hair? Moustaches come with worrying connotations; Guy Fawkes goatees are downright sinister. David Beckham tried that, in 2012, and even he couldn't spark a trend.

But fashion can be cruel – we may as well accept that beards, though flattering, are starting to feel a bit naff, like boot-cut jeans and blush-coloured court shoes before them. The best thing to do? Have a shave. Move on. Relegate beards to the style wilderness – quickly. The sooner they are banished, the sooner some brave fashion type will re-embrace the trend in the name of irony – and the more quickly we can have them back.

Have we reached peak beard?

For the past few years stylish men have let their bristles grow. But the era of fashionable facial hair may be coming to an end

Emine Saner

The Guardian, Wednesday 24 July 2013 / http://www.theguardian.com/fashion/2013/jul/24/have-we-reached-peak-beard

If, like me, you are a staunch pogonophile and do not believe there is a single man who cannot be improved with a beard (see David Mitchell), these are happy times indeed. At the Oscars in March, Ben Affleck, George Clooney, Bradley Cooper and Paul Rudd all wore new beards. Earlier this year, John Lewis cast a heavily bearded model to front its campaign for its own-brand menswear label, and if that isn't a sign that beards have become middle England's idea of fashionable and edgy – though the Daily Mail still complained – I don't know what is (meanwhile the department store reports sales of beard trimmers grew 57% year on year).

If the big beard look is a little too Mr Twit for many tastes, there are a large number of very attractive, more elegant beards – Tom Ford's, say, or the beards worn by Jeremy Langmead, editor-in-chief of men's fashion company Mr Porter, and Matt Prior, the England cricketer. Beards, beards, beards. What riches. Except that even I have to admit I may be starting to tire a little of their ubiquity. I think this happened with The Apprentice, where half of the male candidates had beards – a sign that they have gone pretty much mainstream now. Are we, in fact, approaching Peak Beard?

Beards are certainly more popular than ever, says Brendan Murdock, founder of the Murdock chain of barbershops. Around a fifth of his services are related to facial-hair grooming, and this week he is launching a range of beard conditioning products. "I guess it's becoming more mainstream," he says. "We did wonder whether the whole Great Gatsby thing, and new looks coming through, would take away from the beard but they haven't. I've noticed there is a beard culture – people like talking about their beards, feeling their beards."

Perry Patraszewki, co-founder of the Blue Tit salons in east London, isn't convinced that the beard – or fashions in facial hair – has quite gone mainstream yet. "From my own experience, whenever I've been to a more mainstream event people point out my moustache and laugh," he says. But in parts of east London, he admits, there are beards everywhere – in fact every male stylist at the salon except for one has a beard or moustache.

Patraszewki thinks the appeal of beards is nostalgic: "(Beards are) the vibe of your childhood, when we were kids and our dads had beards in the Seventies and Eighties." He also thinks beards are here to stay. "You get used to it, it becomes part of your identity. I wouldn't shave my moustache now."

The beard – not the Noel Edmonds/Father Christmas/Gandalf variety, which has been around forever – has been growing in popularity since the mid-2000s. In the US, the New York Times pinpoints its genesis around late 2005. "In years to come, when they make movies or write books about this time, the beard will be used as a definitive visual shorthand for the early 21st century, as the moustache is for the Seventies and a pair of mutton chops for Regency England," wrote the cultural commentator Ekow Eshun in an essay on beards last year. Eshun tracks this modern sprouting back to the pre-beard Nineties dotcom boom, the speed and slickness of it at odds with slacker-style, grungey, facial bushiness, and New Labour, for whom "beards were everything they abhorred. Beards were Clause IV and Militant. Donkey jackets and picket lines. Marx and Engels."

After the dotcom bust, 9/11 and the war on terror, writes Eshun, "came a more reflective public mood" and a yearning for a simpler time. The craze for a kind of pastoral idyll took hold, even if the men lived in Hackney, Portland or Brooklyn – artisanal food, crafts, folk music. And beards. But it's not all cosy and twee – Eshun says the growth of the beard was also a reaction to women's growing economic power, and a way of reasserting one's masculinity

Last summer, the street-style photographer Jonathan Daniel Pryce started shooting a 100 beards in 100 days project, taking photographs of a wide range of bearded men for a Tumblr site and limited-edition book. "That was a reaction to seeing how beards had become so popular, and not just with hipsters. The trend has continued to increase but yes, I think it is reaching a point of saturation."

But could there be early signs that the fashion beard is on its way out? Last Sunday at Lovebox, the day of the east London music festival that traditionally draws its biggest gay crowd – the group any trendwatcher will look to if they want to know what the mainstream will be doing in a few years' time – a colleague, Alex, observed: "There were a lot fewer beards than there would usually be. I think a more clean-cut look is gaining in popularity among younger gay men." He also points to the current issue of Fantastic Man, the influential men's style magazine, as "another sign that beards are on the wane – there's a shoot with lots of bearded men shaving them off".

Two INVERTÈRE Archetypes ...

The Invertère Coat Company Ltd was formed in 1904 by Mr Harold Parkin and his two brothers. They began making coats above a shop in the centre of Newton Abbot and the name "Invertere" (Latin for "to turn about") was used to describe the Reversible coats they had developed for the wealthy owners of the newly invented Motor Car.

The "Invertere Buildings" are still standing proud in this Westcountry market town as a lasting testament to a company which held various patents for methods of manufacturing reversible coats that were so innovative in 1904 that they cannot be improved upon more than 100 years later.

In 1948 the company was sold to a Yorkshireman, Walter Sawtell, who bought new premises for the company and began developing a larger product range for export, mainly into North America. In 1966 the business was sold to Simpson of Piccadilly Ltd and in 1968 was awarded "The Queens Award to Industry for Export Achievement".

A tiled plaque above a shop at the eastern end of Courtenay Street indicates that this used to be the premises of a tailor called Parkin, who invented a reversible raincoat that he called ‘Invertere’. He sold the patent to Daks Simpson in the 1950s; they had a business making coats and gloves in the town until it closed in 1986. ‘Invertere’ garments were evidently well made, as there is still a demand for second hand examples.

The Invertere factory was closed in 1986 and Harold Shaw, who had been Technical Director there, started a new business, Westcountry Clothing Ltd, making the same Invertere coats under contract to DAKS—Simpson.

Westcountry Clothing was sold to Moorbrook Textiles in 1995 and shortly after this Moorbrook bought the Invertere Brand from DAKS-Simpson. In May 2001 Graham and Peta Shaw bought Westcountry Clothing from Moorbrook in a Management Buyout and continued to make invertere coats under licence. In August 2003 Graham and Peta Shaw bought The Invertere Coat Company from Moorbrook Textiles. Graham Shaw has been working for Invertere since 1974 and his Father, Harold Shaw since 1948.

The Invertere Coat Company Ltd is still wholly owned by the Shaw family. In 2012 the Invertere Coat Company Ltd granted Imex Co., Ltd the worldwide licensee in order to expand the business.

http://www.e-pitti.com/en/exhibitors/invertere.html