DRESS CODES
The All-American Back From Japan
By DAVID COLMAN / June 17, 2009 / The New
York Times / http://www.nytimes.com/2009/06/17/fashion/18codes.html?em
AS you have
surely noticed, all- American preppy style has come back for another goround.
There is madras everything, button-downs everywhere. Nantucket
reds — washed-out pink pants — are the new khakis; Sperry Top-Siders are more
common on roof decks than top decks; and the Polo pony and the Lacoste
crocodile are now but two of the critters in a zoo of polo shirt insignia.
Lately the
trend has taken on a new dimension, via the Internet, with a resurgence of
interest in once obscure American brands. Alongside the familiar L. L. Bean
duck boots, Brooks Brothers shirts and Ray-Ban Wayfarers, there are Filson
duffel bags, Gokey boots, Alden dress shoes, Gitman oxford shirts, Quoddy Trail
moccasins, Wm. J. Mills canvas totes — to name but a few. Moribund brands like
Southwick and Woolrich are being revived with new designs. And the old-school
look has been furthered by popular American fashion labels — small houses like
Thom Browne, Band of Outsiders and Benjamin Bixby along with megabrands like J.
Crew and Ralph Lauren.
As fashion
moments go, this is as all-American as it gets, right?
Actually,
no. What makes today’s prepidemic so fascinating is how it is, surprisingly
enough, so Japanese. The look has its roots in the United States , to be sure. But the
spirit, rigor and execution of today’s prep moment is as Japanese as Sony. One
need only flip through the intriguing Japanese book “Take Ivy,” a collection of
photographs taken in 1965 by Teruyoshi Hayashida on Eastern college campuses,
to get the drift.
“Take Ivy”
has always been extremely rare in the United States , a treasure of
fashion insiders that can fetch more than $1,000 on eBay and in vintage-book
stores. But scanned images from the book have been turning up online in recent
months. Ricocheting around the network of sartorially obsessed Web sites and
blogs (like acontinuouslean.com and thetrad .blogspot.com), it has aroused
renewed interest for its apparent prescience of preppy style. (In the United
States, the word preppy came into popular use only in 1970, thanks to the
best-selling book and top-grossing movie “Love Story”; and the full flowering
of preppy style would not arrive until 1980 with the best-selling “Official
Preppy Handbook.”)
But “Take
Ivy” was not prescient; it was totally timely, having been commissioned by
Kensuke Ishizu, who was the founder of Van Jacket, an Ivy Leagueobsessed
clothing line that was a sensation among Japanese teenagers and young men in
the early 1960s. Mr. Ishizu was a kind of Ralph Lauren avant la lettre.
“You could
have called it a Van look,” recalled Daiki Suzuki, the designer and founder of
Engineered Garments (channeling vintage workwear) and the designer of the
revamped Woolrich Woolen Mills line (channeling 1950s New
England ). He remembers “Take Ivy” from his childhood in Japan and
how the Ivy look, as it is generally called there, became basic in the ’70s and
’80s, as the craze for American things like Levi’s and Red Wing boots
accelerated. In 1989, Mr. Suzuki moved to the United
States to work for a large Japanese store scouting for
new American designers and obscure brands to import, like White’s Boots from
Washington, Russell Moccasin from Wisconsin
and Duluth Pack backpacks from Minnesota .
“It’s funny
— this authentic Americana ,
people in the States didn’t care about it at all,” Mr. Suzuki said. “But I
would take it back, and everybody would say, ‘Wow, this is really great, what
is this?’ Now it’s different. People here like it now.”
HE would
know. In 1999, once the Internet began eroding the specialness of his small
“Made in the USA ” finds, he
founded Engineered Garments with the idea of updating vintage American pieces
for modern tastes, and for five years he sold the line only in Japan . In the
last couple of years Americans have come around, and now the line is a hot
seller at Barneys New York.
As curious
as this American-export style of business sounds, it is not unusual. Post
Overalls, a Japanese- owned line based (and made) in America since 1993, started selling
here only this spring. J. Press, the venerable Ivy League clothier founded in
New Haven in 1902 and bought by the Japanese fashion giant Kashiyama in 1986,
has four modest stores in this country — in Cambridge, Mass.; New Haven; New
York; and Washington — but sells roughly six times as much as American made J.
Press merchandise in Japan at department stores like Isetan.
The
Japanese penchant for Americana
is not merely a story of economics; it is a matter of style. It has not been
unusual for Japanese men to wear the Ivy look in head-to-toe extremes once
unthinkable here — say, a blazer, tie, plaid shorts and knee socks. But given
the zeal for American designers like Thom Browne and Scott Sternberg of Band of
Outsiders, who tinker with old-fashioned Americana (and whose lines are made in
the United States and are very popular in Japan), extremism is finally becoming
fashionable here. A column in this month’s GQ by a to-the-boatshoe- born
Southerner even inveighs against the trend, labeling it a case of arrivistes
going overboard. But whose Ivy look has the more valid claim?
Mr. Suzuki
remembers the first time he met Mr. Browne, when they were both starting their
lines. “He was wearing a gray suit, button-down shirt, tie, cashmere cardigan
and wingtips,” he recalled. “I remember thinking, ‘I’ve never seen an American
dress in such Japanese style.’” Mr. Browne is flattered. “It’s amazing,” he
said. “The Japanese get the whole perfect American thing better than Americans.
They understand that it’s an identifiable style around the world, this American
look. We think we appreciate it, but we really don’t, not like they do.”
But that’s
changing. Not long ago, men scoffed at dress shorts, let alone wore them to
work. Now, they are a summer norm, along with seersucker suits, ribbon belts
and horn-rimmed glasses. While some men still prefer it low-key — plain boat
shoes, a faded Lacoste shirt with jeans or a khaki suit with a madras tie —
even full-on Japanese prep — blue blazer, button-down, bermudas, loafers — can
look good if you have the attitude to carry it off.
As
fascinating and confusing as this cross-pollination is, the story of ostensible
outsiders borrowing from and bettering the holy tartan has an august history.
Brooks Brothers, the country’s oldest operating men’s clothier, and the
venerable Ray-Ban brand are owned by the Italian Del Vecchio family. Erich
Segal, the author of “Love Story,” and Lisa Birnbach, who put together “The
Official Preppy Handbook,” are Jewish, as is Scott Sternberg of Band of
Outsiders (who this week won the Council of Fashion Designers of America award
for men’s wear, in a tie) and, of course, the look’s most famous exponent,
Ralph Lauren. And, by the way, those two most prep fabrics, gingham and seersucker,
came to the United States ,
via Britain , from India .
André
Benjamin, a k a André 3000, the designer of the bright Ivy-inspired Benjamin
Bixby line (perhaps the only celebrity line with a truly fresh viewpoint), grew
up in Atlanta
amid the preppy boom of the ’80s and early ’90s. He remembers how schoolmates
spent their money on clothes and cars, wearing two or three polo shirts at a
time and fetishizing prepmobiles like the Volkswagen Cabriolet.
“I can’t
speak for how it’s been taken up in Asian community,” he said, “but in the
black community, you’re always striving to rise above. Most black kids don’t
even go to college, and you just hope you can will yourself to get there.
“Like a lot
of things, the myth is greater than the actual thing. The WASPy lifestyle, with
the parents and traditions, it looks great, but appreciating it from the
outside brings a whole different perspective. Ralph didn’t come from it,
either. It’s all about having your own twist.”
To Mr.
Benjamin, the most appealing part of the old prep look was not its WASPiness
but its suggestion of an easy, well-dressed freedom from anxiety, the same
entitled naïveté of Oliver Barrett IV, the WASPy Romeo of “Love Story.”
“This
golden age of Ivy League style we’re talking about — the blue blazers, the
chinos, the sweatshirts, the tweed jackets — what I like is that it’s a look
without looking like you thought about it. It looks like you care, but you
don’t care.”
Of course,
as one of the world’s best and most colorfully dressed men, Mr. Benjamin cares
deeply, and it shows in his clothes, as it does in all the new prep gear. And
so what if it does? It may not be true of love, but as any boarding-school
student can tell you, preppy means never having to say you’re sorry.
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