From
Athleisure to Artisans, 5 Things to Watch For at Pitti Uomo in
January
NOVEMBER 13, 2015
6:31 PM
by STEFF YOTKA
From January 12 to
15, 2016, Pitti Uomo will return to the Fortezza da Basso in
Florence, Italy, bringing with it a slew of well-dressed gents and
noteworthy events. The selection of guest designers Juun.J, Marco de
Vincenzo, and Yosuke Aizawa, who will present a project from Adidas
Originals x White Mountaineering, and the announcement of the
Generation(s) theme exploring the relationship between nostalgia and
the new have already created a substantial buzz, but several new and
expanded programs announced today gave menswear fanatics plenty more
to look forward to at the four-day festival in January. Here, we
outline the five can’t-miss happenings set for this winter’s
affair.
1. The International
Woolmark Prize menswear finals arrive in Florence.
For the first time
ever, the International Woolmark Prize finals for menswear will be
held in Florence. Six contestants from six different regions—Siki
Im from the United States, Munsoo Kwon from South Korea, Agi &
Sam from the British Isles, Jonathan Christopher from the
Netherlands, P.Johnson from Australia, and Suketdhir from India—will
present collections utilizing Australian merino in the Villa Favard.
The winner will receive AU$100,000, as well as the chance for
placements in Harvey Nichols, 10 Corso Como, Saks Fifth Avenue,
Matchesfashion.com, and other international retailers.
2. Maurizio Cattelan
and Pierpaolo Ferrari are launching a Toilet Paper x Seletti pop-up
shop.
The Italian artists
will bring their singular brand of irreverence and wit to Pitti Uomo,
courtesy of a temporary store that will sell their Toilet Paper x
Seletti products.
3. Couture
craftsmanship takes center stage.
If there was any
question that craft is having a resurgence, Pitti Uomo’s new
showcase, Make, should settle it. The event promises exclusively
handmade goods from 40 international brands, spotlighting new
techniques and ideas in the world of artisanal production.
4. A showcase of
made-in-Africa products will return for the second season.
Following the
success of last season’s Constellation Africa showcase, Pitti Uomo
is bringing back the project in partnership with the International
Trade Centre’s Ethical Fashion Initiative. A collection of goods
made throughout the continent will be on display for buyers, press,
and guests to see.
5. The athleisure
event is bigger than ever before.
Proof that
athleisure is here to stay: Pitti Uomo’s I Play activewear showcase
is the biggest it has ever been, featuring brands like Herschel
Supply Co., WeSC, and Puffa. The event has grown so large, it’s now
taking over nearly 6,500 square feet of the Cavaniglia Pavilion,
making it one of the week’s more spacious events—and without
question the one with the most jogger pants.
No comments:
Post a Comment