Belstaff
was founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in
Longton, Stoke-on-Trent, Staffordshire, England. In 1948, Belstaff became a
subsidiary of James Halstead. The company was affected by the textile crisis of
the 1990s, precipitating the closure of the Longton, Stoke-on-Trent factory
after previously closing its Silverdale site. James Halstead continued to own
the brand selling the Belstaff motorcycle range along with helmet brands until
2004. Alongside this they promoted the fashion side across Europe, Australia
and the USA. The brand was sold in 2004 to Franco Malenotti of Sponsor SA
Italy. Kate Moss was paid £1million to appear in Belstaff ads.
In June
2011, Harry Slatkin and The Labelux Group bought Belstaff. Slatkin assumed the
role of Chief Executive Officer and appointed Martin Cooper as Chief Creative
Officer and together, they planned to reposition Belstaff as an English
heritage brand centred on luxury sportswear.[5] Tommy Hilfiger was brought in
as a business consultant.
In 2012
company opened stores in Via della Spiga Milan, in New Bond Street London and
on Madison Avenue, New York City. The interiors were designed by Bill Sofield.
In July
2014, along with Jimmy Choo and Bally, Belstaff was fully
integrated[clarification needed] into its parent group JAB Luxury GmbH. In 2015
Belstaff and Legs Media made a 17 minute commercial, Outlaws, with David
Beckham, Harvey Keitel, Katherine Waterston and Cathy Moriarty. In early 2016
Belstaff made a 3-minute commercial, Falling Up, in which Liv Tyler retraces
the footsteps of 1920s aviator Amelia Earhart.Delphine Ninous became men's and
women's Creative Director in July 2016.
In 2017
Belstaff opened a store in Ginza Six, Tokyo. In late 2017 Belstaff was bought
by UK company Ineos. Helen Wright was appointed CEO in 2018. Sean
Lehnhardt-Moore became the new creative director in 2018. Fran Millar was
appointed CEO in 2020 leaving her position at UCI World Tour cycling team The
Ineos Grenadiers (formerly Team INEOS and Team Sky).
Kate Moss's £1 million deal
17 July
2006
https://www.femalefirst.co.uk/celebrity/Kate+Moss-10710.html
Kate Moss
has signed a£1 million advertising deal with clothing company Belstaff.The
lucrative deal is the fifth major contract the supermodel has secured since
pictures of her snorting cocaine were published last year.Moss will appear in a
black-and-white print campaign to advertise the firm's designer leather
motorbike jackets.Belstaff, famed for its classic biking leathers, was once
British but is now based in Italy.A source said: "We couldn't have asked
for a better celebrity."The new deal will push the 32-year-old catwalk
queen's earnings up to around
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