NEW & LINGWOOD / LONDON / ETON

NEW & LINGWOOD

THE PAST

In 1865 Miss Elisabeth New and Mr Samuel Lingwood founded the business which still bears their names, New & Lingwood. They subsequently married and laid the foundation on which the business still prides itself, unsurpassed quality of merchandise and truly personal service.

 

In 1922 New & Lingwood opened a shop in Jermyn Street and although these premises were destroyed in the blitz during the Second World War, we re-established our presence in the street shortly after the war, this time at number 53, on the corner of the Piccadilly Arcade. It is fair to say that today New & Lingwood is unique in London in being the most traditional of the small number of gentleman's outfitters supplying bespoke and ready-made shirts, hosiery and shoes of the highest quality.

 

The company was formed in Eton to serve the scholars of Eton College, the most famous of English Public Schools, and soon gained official status as outfitters to the College, a great honour for the firm. For over 147 years New & Lingwood has served many thousands of Etonians, in many instances five or more generations of the same family, on the same site it has occupied since its foundation. This is a consequence of the high standards of quality and service that New & Lingwood have maintained.

 

In 1972 the old and famous shoe and boot-making firm Poulsen Skone joined the Company extending the classic range of shoes.

NEW & LINGWOOD

https://www.helenmasondesign.com/new-lingwood

 

HELEN MASON DESIGN

Based on previous experience of working with Helen, we chose her to bring together our vision for what is a unique flagship store in St James’s. Her strong work ethic and meticulous aesthetic meant that once she’d been given the complex brief, she delivered something that both our own staff, our builders and our PR agency were able to use extremely effectively. Not only did she unify the many elements of the project, she also worked long hours and late nights to ensure it was delivered on time and to budget. I wouldn’t hesitate to work with her again.

— Simon Malony, Product and Marketing Director | New & Lingwood

 

THE PROJECT

After producing events for New & Lingwood, we were delighted to be asked to work on the design of the refurbishment for their two flagship stores in Jermyn Street.

 

New & Lingwood is a brand with 153 years of rich, traditional English heritage, a storied outfitter for Eton and bespoke men’s wear maker that heralds back to 1865.

 

In 1922, New & Lingwood expanded from Eton into London and today have an international reputation as a quintessentially English gentleman's outfitters, with eccentric flair.

 

Their two London stores are located on the corner of the Piccadilly Arcade, facing Jermyn Street, and they’ve held residence there since 1946.

 

New & Lingwood have established themselves as a forward looking luxury design brand, and sought to refresh their Jermyn Street stores to reflect this development.

 

THE BRIEF

To create an open, bright and vibrant design which reflected the brand’s character and wit. Introduce more retail theatre to the space whilst retaining the unique heritage and maintaining continuity for loyal customers.

 

THE METHOD

We provided a design overview for the refurbishment - from conceptual drawings to the final finishing touches – with a hands on approach throughout the project.

 

Working closely with Mark Clark Associates, we filtered the ideas of the fantastic creative team at N & L, then presented conceptual designs, colour rendered perspectives and mood-boards, which enabled the client to visualise and approve the proposed changes.

 

The refit was extensive, requiring a total refurbishment, so each store was closed in tandem whilst the work took place.

Working successfully within a strict timeframe the transformation was completed on schedule.

 

The smaller store was transformed into an opulent silk and gown space, with fittings and furnishings deliberately chosen to tell a story and to coordinate with the larger store.

 

With the installation of a layered lighting scheme, rich silk drapes, a bold tartan carpet and multitude of meticulous finishing details the stores were transformed.

 

We employed British companies to reflect the brand’s ethos and create classic style and quality craftsmanship throughout the stores. Cabinet makers, Silk weavers, Paint manufacturers, Carpet makers and Velvet suppliers were all sourced in the UK.

 

The tone was set using Mylands beautiful paints. Museum Teal was used throughout both stores, a beautiful tranquil colour and a perfect backdrop to showcase the product. In contrast the Theatreland Red feature walls offset the picture walls to perfection.

 

N & L are famous for their Jacquard silk dressing gowns. In tribute a bespoke silk fabric was created especially for the project and incorporated in the changing room drapes and numerous stairwell and cabinet panels.

 

THE RESULT

The stores now have an ambient welcoming appeal, with natural light streaming in through new entranceways,

Scrumptious design detail throughout and a stunning new lighting design all bringing fresh life and energy to the brand

Our Eton Connection

 

Our Eton Connection

Not just a uniform, a mark of honour and pride

https://www.newandlingwood.com/eton-connection

ETON STORE

118 High Street, Eton,

Windsor, Berkshire,

SL4 6AN

 

Since our founding in 1865 New & Lingwood has proudly outfitted the students of Eton College. From uniform essentials, our extensive offer of house and society colours through to refined tailoring, shirts, shoes and silk accessories, our Eton store has something for gentlemen of all ages.

 

We apply personalised name tags to all newly purchased uniform and any alterations are made at no extra cost. Plus, we will provide free dry cleaning for the first term of the new school year.

 

Additionally, each new boy who purchases his full school uniform from New & Lingwood will be invited to sign our uniform register which will entitle him to two free formal shirts upon his departure, post A Levels.