Castles and Tartans
https://www.nytimes.com/2024/06/07/style/dior-hermes-balenciaga-chanel-cruise.html
As the
artistic director of Dior women’s wear, Maria Grazia Chiuri, said before her
show, held in the elaborate gardens of Drummond Castle in Perthshire, Scotland:
“I think it is very important to explain that fashion is not only a brand; that
fashion is a territory where we are speaking about many different aspects that
are political, economical, cultural.”
Hence her
decision to devote her cruise collections to both highlighting the global
history of Dior and marrying it to local artisanship. This time, the focus was
on a 1955 collection that Christian Dior showed at Gleneagles, as well as on
the history of Mary, Queen of Scots, and her passion for embroidery and its
semiology. Throw in the work of the Scottish specialists Harris Tweed;
Johnstons of Elgin, the knitwear company; and an independent brand called Le
Kilt founded by 30-something Samantha McCoach in 2014 to make kilts
contemporary, and you get clan Dior.
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