The J.Crew Catalog Is Back—and Preppier Than Ever

 

The J.Crew Catalog Is Back—and Preppier Than Ever

 

The heritage brand relaunched an updated version of the iconic booklet with its fall campaign taking center stage.

 

By Sophie DweckPublished: Sep 04, 2024 2:59 PM EDT

https://www.townandcountrymag.com/style/fashion-trends/a62057550/jcrew-catalog-relaunch-news-2024/

 

Seven years after J.Crew discontinued its iconic mail-order catalog that reached thousands of dedicated American shoppers for decades, the heritage brand has relaunched a new version with its fall campaign taking center stage.

 

So what can the J.Crew shoppers of 2024 expect? The updated catalog features the label's signature preppy aesthetic that readers have known and loved for years, but with a contemporary twist. It's filled to the brim with campaign imagery, but the latest booklet makes space for editorial content with Q&A interviews as well.

 

J.Crew plans to publish three times per year, starting with the the current fall catalog which comes in four different covers, including one with '90s icon and J.Crew mega-fan Demi Moore. According to the brand, each catalog will also "spotlight a mix of multi-generational faces that capture the essence of J.Crew’s city-meets-coast DNA."

 

Inside the pages of the Fall catalog, which was crafted in partnership with Parisian-based creative design studio Atelier Franck Durand, you'll find all sorts of coastal-inspired looks featuring pieces from J.Crew's new collection, as well as slew of country essentials (think: barn jackets and wool coats) and fall city staples, such as blazers, loafers, and cashmere sweaters.

 

In addition to the printed edition, the catalog will be available in all J.Crew stores as an immersive in-app experience and will be integrated in a variety of consumer-focused activations in New York City throughout September.

 

Sophie Dweck

Sophie Dweck is the associate shopping editor for Town & Country, where she covers beauty, fashion, home and décor, and more.