OVADIA & SONS for J.Press.

Here's your first look at J.Press, the stalwart American line that was shown, fittingly, at the Yale Club of New York. This time, the powers that be commissioned the brothers Ariel and Shimon Ovadia — of the luxe-leaning line, Ovadia & Sons — to take the brand and make it more youthful. "It's great as a challenge," explained Ariel to The Style Blog during the presentation. "People don't need [our original line] for tank tops, so it's nice to work on that" he added, noting that designing at this sort of (lower) price-point freed the team's mind to think about pieces beyond tailoring and outerwear. Those casual items were key to the new J.Press, and also helped lighten up the preppy suits and tuxedos, pushing the brand's heritage ever forward.
Read more: Ovadio & Sons J. Press - Ovadia & Sons for J.Press - Esquire http://www.esquire.com/blogs/mens-fashion/ovadia-sons-j-press-2012#ixzz2KOHch2hK