The Highest Paid Athlete in History
Gaius Appuleius Diocles (104 – after 146 AD)
Gaius
Appuleius Diocles was born in approximately 104 A.D in Lamecum, in the Roman
province of Lusitania (now Lamego, Portugal). His father owned a small
transport business, and the family was comparatively well off. Diocles is
believed to have started racing at the age of 18 in Ilerda (modern-day Lleida,
in Catalonia, Spain). This first notable victory outside his native land
brought him international fame and encouraged him to go to Rome.
Career in
Rome
Diocles
began his racing career in Rome in 122 A.D. with the racing stable known as the
Whites, although he did not win a race until two years later. He became known
as "the Lamecus" and brought fame and renown to his native city of
Lamecum. Within the city, a statue was erected on top of a fountain near a
garden known today as Jardim do Campo, located in the center of town. Another
monument dedicated to Diocles is located in Neumagen, Germany.
He most
commonly raced four-horse chariots or quadrigae. Diocles is also notable for
owning an extremely rare ducenarius, a horse that had won at least 200 races.
Records show that he won 1,462 of the 4,257 four-horse races he competed in,
and was placed in an additional 1,438 races (mostly finishing in second place).
The "Champion of Charioteers" is one of the best-documented ancient
athletes, due to his popularity and success at the Circus Maximus. Being the
best in the field also seems to have allowed Diocles to perfect his
showmanship. Many of his victories saw him race from behind, crossing the
finish line at the last possible moment. This drama played to his widespread
acclaim with fans. Any race with Diocles quickly became the featured event of
the day. This naturally helped Diocles earn even more money.
He had an
unusually long career for a charioteer, racing for 24 years and representing
three of the four most famous chariot racing stables (factiones) in Rome, which
were known by the racing colours worn by their charioteers (Reds, Whites,
Blues, and Greens). He began with the Whites at the age of 18; after six years,
he switched to the Greens for three years, and then raced 15 years for the Reds
before retiring at the age of 42. After retirement, he eventually died in the
small town of Praeneste.
Winnings
His
winnings reportedly totalled 35,863,120 sesterces, equivalent to 358,631.20
gold aureus or 2,600 kg of gold. As one modius (6.67 kg) of wheat in 79 AD
Pompeii cost seven sestertii, Gaius Appuleius could have acquired 34,172 metric
tons of wheat, roughly equivalent to US$7.3 million in 2019. His earnings could
provide a year’s supply of grain to the entire city of Rome, or pay the Roman
army at its height for a fifth of a year. Classics professor Peter Struck
describes him as "the best-paid athlete of all time", worth between
approximately $60 million and $160 million in equivalent basic goods purchasing
power. In a single day, he earned more than the annual pay of a procurator. His
wealth also eclipsed all but the wealthiest of the Roman senators.
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