Thursday 29 August 2019

Dunhill Bourdon House, London





Alfred Dunhill Limited (known and stylised as dunhill) is a British luxury goods brand, specialising in ready-to-wear, custom and bespoke menswear, leather goods, and accessories.The company is based in London, where it also owns and operates a leather workshop. The company is currently owned by Richemont Holdings (UK) Limited and managed by CEO Andrew Maag.

Early history
The business was developed by Alfred Dunhill after he inherited his father's saddlery business on London's Euston Road at the age of 21 in 1893. Alfred Dunhill, responding to the growing demand for automobiles at this time, developed a line of accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces, which provided the company with the strap line of "Everything But The Motor".

Within a few years, the business moved towards the luxury market with the opening of two Dunhill Motorities stores in Mayfair. By this time, Dunhill's had become known not only for motoring accessories but also for motoring attire. The Dunhill Motorities catalogue featured over 1,300 items.

The launch of the Dunhill pipe was a logical step from Motorities; in 1904 Alfred had patented a "Windshield Pipe" to help a driver combat the effects of wind and weather in his open top car. Alfred's first tobacconist and pipe shop opened in 1907 on Duke Street.

Alfred retired from the business in the 1920s. In the position of managing director and President were his brother Alfred-Henry, then daughter Mary and finally his grandson Richard and with the interests of the Dunhill family at heart, the business continued to embody the attributes and characteristics of Alfred's personality.

Alfred summarised his retail philosophy in an article written in the summer in 1923: "My experience in the motorists' trade has convinced me that, if one can exactly meet the desires of a good class of public, time alone is necessary to make it profitable. Compared with quality, price is relatively important."

Later history
By the late 1970s, Alfred Dunhill was offering a range of 3,500 luxury products in more than 20 stores round the world. The brand had expanded into offering a full range of men's ready to wear clothing.
In the 1990s, Alfred Dunhill's store on Jermyn Street was renovated to evoke the atmosphere of a private club, complete with a marble-floored humidor and a barber's shop.




Homes of Alfred Dunhill
Alfred Dunhill have built a series of retail emporiums for men around the world, referred to as the Homes of Alfred Dunhill. These Homes aim to represent the experience of luxury, allowing the customer to live the brand. The retail environment is distinguished by a range of services – which include a bespoke tailoring service, dunhill barbers, bar or restaurant and screening room. The Homes are located in London and Tokyo.
The London home, Bourdon House, was mentioned as one of Georgia Barretta-Whiteley's (Head of Design at Saatchi & Saatchi) top retail experiences, "Committed to advancing the pursuit of male indulgence', Alfred Dunhill has here presented us with a unique global concept that embraces an ultimate in masculine luxury and retail lifestyle – the Homes of Alfred Dunhill."




ALFRED DUNHILL
Alfred Dunhill has been resident at 48 Jermyn Street since 1906, welcoming iconic customers such as Winston Churchill. The brand has become synonymous as the ultimate British luxury brand for men; defined by elegance and innovation, Alfred Dunhill is committed to using the finest materials and world’s greatest artisans to create its uncompromising products.

No comments: