HOW NEXT JUNE PITTI UOMO IS TRYING TO GO BACK TO
NORMAL
by Maria Cristina
Pavarini
May 12, 2022
Pitti Uomo
will take place at Fortezza da Basso in Florence from June 14 to 17, 2022. The
show dedicated to contemporary men's fashion will once again take place over
four days and no longer three as in previous editions, nor will it take place
at the same time as Pitti Bimbo, as was the case in the last two editions.
The event
will host 640 brands (38% of them from abroad), 100 more than those of last
January edition–of whose mostly research brands, newcomers and additional
products to be offered along with fashion reflecting an in cresisng need of
stores to enlarge their offer of products.
The
organization expects about 15,000 operators, although in the pre-pandemic
editions only it used to count 20,000 buyers, while in the January 2022 edition
it registered a total of 10,000 operators, including 5,900 buyers.
While
trying to bring back the show to its past normal organisation and projects, the
industry has been facing significant changes, at all levels, the show's
organisers pointed out. "The supply chain is becoming always more
important," commented Claudio Marenzi, president, Pitti Immagine.
"Once we used to say that important was selling and then a way to produce
could always be found. Now the situation has radically changed and first you
have to understand how to produce. Our task now is to redesign the overall
system and create something totally new," he added.
International
buyers have already confirmed their presence and include Al Tayer (UAE),
Beecroft Bull (US), Bergdorf Goodman (US), Beymen (Turkey), Braun (Germany),
Bloomingdale's (US), Browns (UK), Engelhorn (Germany), Fashion Club 70
(Belgium), Fenwick (UK), Galeria Karstadt Kaufhof (Germany), Galeries Lafayette
(France), Giulio Cinque (UK), Harry Rosen (Canada), Harvey Nichols (Kuwait, UK,
Qatar and UK), Holt Renfrew (Canada), Kadewe (Germany), Lane Crawford (Hong
Kong), Layers (UK), J Kith (USA), Kurt Geiger (UK), La Samaritaine (France),
Level Shoes (UAE), Liberty (UK), MAF (Emirates), Santa Eulalia (Spain) and Tsum
(Russia).
Welcome to
Pitti Island
Pitti
Island will be the guiding theme for summer 2022 because it is inspired by an
imaginary island, connected with the whole world in a mutual and constant
exchange. "It will be a land with selected botany, sociable and open, at
times fun, thoughtful and engaging, sensitive to ideas, to meet, to be together
before resuming, each, his or her own journey," explains Agostino Poletto,
general director of Pitti Immagine.
Special
events and special birthdays
Guest
Designer of Pitti Uomo 102 is Grace Wales Bonner. The Anglo-Jamaican-born
designer will preview the new Spring-Summer 2023 collection of her namesake
brand, Wales Bonner.
Soulland, a
Copenhagen-based brand led by Silas Oda Adler, will present its s/s 2023
collection at Pitti Uomo with a fashion show-event. Silas Oda Adler and his
team will bring their vision of timeless yet deeply rooted in a responsible
approach through a special showcase. Soulland is a brand dedicated to a
socially just and environmentally responsible future, with an open and
transparent vision to business and collaborations.
A new
project will make its debut. Incotex Blue Division will launch the denim line
"Denim Meets Sartorial," created in partnership with Giada.
Other
collaborations will include Pierre Louis Mascia with Diadora, North Sails x
Maserati and an ovevrall redesign of the Robe Di Kappa brand.
Ukraine's fashion meets Florence
Special
guest of the event will be some brands from Ukraine invited to Florence to
present their collections. Some Ukraine designers had already participated
Pitti as part of the Ukraine Guest Nation in 2016. Now they return in a
dedicated space inside the Fortezza da Basso hosting the collections of brands
including T. Moscow, Katerina Kvit, The Coat, Poustovit, Ksenia Schneider,
Bobkova and Litkovska, as well as special "arts & crafts"
creations by Olk Manufacture and Gunia Project.
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