HOTEL
REVIEW
https://www.thehotelguru.com/en-eu/hotel/the-fife-arms-aberdeenshire
High
Victoriana meets modern luxury at the miraculously reinvented Fife Arms in
Braemar, unveiled for Christmas 2018 with much press and bagpiping after a
magnificent multi-million-pound makeover by art dealers Iwan and Manuela Wirth,
the Swiss co-presidents of Hauser & Wirth. (They own galleries in London,
New York, LA, Hong Kong, Zurich — and Bruton, Somerset, where they also have
proved their form in the hospitality business with Durslade Farmhouse). To find
such a luxury hotel in Scotland, let alone in the remote Highlands, is about as
rare as a budgerigar in the Arctic. This will be a huge boom to tourism and the
locale. With 46 eye-poppingly amazing rooms (individually themed and as
eclectically wonderful as is possible within the bounds of good taste and
design), and 95 staff to service the place, virtually the whole community has
been involved in some way or other. Local grandee Araminta Campbell designed
the house tartan and tweed (brilliantly used on walls, floors, uniforms and
curtains), the local deer horn specialist has created cornucopias of antler art
and practical objets, Picasso, Bruegel, Freud and HRH Prince Charles hang cheek
by jowl. No need to go to the National Gallery when you can stay here and
marvel at the masters up close and personal! Beware if you are frightened of
stuffed things, this is a taxidermist’s paradise – there is a red deer in the
dining room, a mobile of flying snipe in the stairwell, and every sort of
furred and feathered creature under glass – including a life-size waxwork of
Queen Vic herself settled in a wingchair in the library. (“Our mystery guest”
as front of house like to call her). There are grandiose suites, all royally
named and appointed, but also a number of less expensive rooms which are no
less luxurious. The Artist’s Studio room is a charming concept – up in the
eaves with a cosy box bed, pots and brushes on the windowsills and amusing
paint spatters on the floor. A very talented design team has been at work here.
It may be a little over the top and about as far from minimalist as you can
get, but the whole is expertly choreographed. You can eat smart in the Clunie
Dining room which features wood smoke ovens and cubist muraled walls by
Guillermo Kuitca, drink an inventive cocktail in the bar or try one of the
hundreds of carefully curated whiskies, or even have a pint of bitter and fish
and chips in the bustling Flying Stag pub. Come here to celebrate and relax, or
to walk, stalk or fish. Majestic mountains surround you and the River Dee
rushes past. Don’t be put off by the winding ascent past Scotland’s famed
International Ski Resort, Glenshee, the journey is all part of the adventure.
And why
might you ask would you ever want to come to Braemar (population 400) unless
tossing a caber at the Gathering? Well, a visit to this incredible hotel alone
will suffice. You will not be disappointed, whether with family, friends or
your own good self.
Written by Caroline Townsend
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