It seems
Ralph Lauren and Lacoste are seen as “Preppy”(upper middle class) in many
European countries, is it the same in the UK or are there other brands instead?
Socio-economic
Hey
guys,
Definitions
Preppy:
I would say “preppy” would be associate with the upper middle although not
exclusively. When I think about preppy in global terms would be private school,
private university and working a working a high paying job(law, finance) in a
big city.
Class: I
know the class system in the UK is different than in other countries, but I’m
using these terms much more in terms of wealth.
US:
Brooks Brothers(Old Prep), Vineyard Vines(New Prep)
In the
US I have seen people at elite and private universities wearing Vineyard Vines
a lot. Like frat guys, trust fund people and those in high paying jobs.
Europe:
For instance, in many European countries an American brand like Vineyard vines
is unknown because they primarily serve the local American Market. The same
happens with Brooks brothers.
Ralph
Lauren meanwhile is seen as a more “International brand” even though it’s
American. It seems in some European countries it would be the equivalent to
wearing Brooks Brothers.
The same
with Lacoste though Lacoste doesn’t seem to have a historically solid
reputation as RL since they outsourced their production lesser quality
manufactures but at least they’ve been trying to make a comeback.
Spain:
Has their own local “preppy” brands like Scalpers and Pompeii.
How is
it in the UK? So far the only brand which I found is Baracuta. The G9
Harrington Jacket would fit on the aesthetic I’m talking about. But where do
you guys get your Polo’s? Fred Perry’s has many negative associations. At least
some people from Europe(not the Uk) told not to wear it since it’s associated
with right wing groups..etc
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