Friday, 15 June 2018

Mulberry Born in 1971 / Mulberry's sales of luxury goods fall sharply in UK / VIDEO: Beyond Heritage - Mulberry SS'18 at Spencer House

Born in 1971, the roots of Mulberry are in Somerset, England.

Mulberry’s founder, Roger Saul, established the brand at his kitchen table, with £500 backing from his mother. His sister designed our instantly-recognisable tree logo - both that, and the name “Mulberry” come from the trees he would pass each day on his way to school. All of this represented a love of nature, the importance of family and the growth of a fundamentally British brand.

The first designs were buckled leather belts - soon, other accessories followed, including iconic bags and a womenswear line in 1979. The hallmarks of these Mulberry creations - timeless design coupled with traditional quality and a sense of the here and now - are the threads that run through everything we make. Then, today and tomorrow.

Mulberry's heritage - and hence our identity - is quintessentially British. Early inspiration was drawn from the styles synonymous with English rural pursuits - hunting, shooting, fishing - and Mulberry's immediately-identifiable, utterly individualistic style came to be dubbed "Le Style Anglais" in 1975. This idea is still inspires us. Between town and country, between Somerset serenity and London pace, Mulberry combines authentic, age-honoured craft with an innovative fashion character. Heritage meet rebellion - rules are broken, to make something new.

For more than forty years, Mulberry has been a leading British lifestyle brand, internationally acclaimed for our quality and design. Mulberry’s handbags - the Trout satchel, the Bayswater and the Alexa - have become contemporary classics, iconic examples of British design and manufacturing expertise. Roger Saul’s successors, Design and Creative Directors Nicholas Knightly, Stuart Vevers, Emma Hill and, from 2015, Johnny Coca have each placed their own stamp on Mulberry, reinterpreting the brand to chime with the fashion moment.

Mulberry today offers a unique point of view on heritage. We continue to celebrate the contradictions of a truly British identity, looking back to our archives and rich British traditions and examining them from a new perspective. A sense of the past reinvented with the spirit of now. Heritage yet modern, classic, yet unclassic.

Play with the classic, twist the conventional, use the familiar to make something inspiring and new.
Johnny Coca

Creative Director

Mulberry's sales of luxury goods fall sharply in UK
British bag manufacturer says weak pound causing tourists to shop elsewhere in Europe

Angela Monaghan

Wed 13 Jun 2018 14.27 BST Last modified on Wed 13 Jun 2018 14.56 BST

Mulberry’s UK sales have been hit in recent weeks as wealthy tourists favour Paris and Milan over London for their luxury shopping sprees.

The British designer bags manufacturer said foreign tourists were choosing other European destinations because rival luxury brands had raised their UK prices to compensate for the weak pound.

Sales in Mulberry stores that have been open for more than a year fell by 9% in the 10 weeks to 2 June, as domestic shoppers as well as overseas tourists stayed away. Sales outside the UK rose 1%.

Thierry Andretta, the chief executive, said that over the period Mulberry products had been sold at full price, with no discounting, adding he was confident demand in the UK would pick up.

 “We are playing a luxury game and we have a lot of attractive products that appeal to new, young customers and to our loyal customers,” he said.

Mulberry’s bestselling bag is currently the Amberley, launched last year with prices starting from about £500 for a small satchel.

Approximately 70% of Mulberry’s sales are in the UK, and Andretta said that while the company was “totally committed” to the domestic market, he hoped that over the long-term the split between UK and international sales would be closer to 50/50.

Alongside its annual results, the company announced a joint venture with SHK in South Korea as part of its international expansion plan. Mulberry will own 60% of the newly created entity, investing £3.1m. SHK will own the remaining 40% and invest £1.5m.

The luxury brand also created new entities in in China, Hong Kong, Taiwan and Japan in the year to 31 March 2018, as it seeks to capitalise on Asia’s swelling middle-classes.

“Although the UK market remains challenging, we will continue to invest in our strategy to develop Mulberry into a global luxury brand to deliver increased shareholder value,” Andretta said.

Pretax profit over the year fell to £6.9m from £7.5m, after £2m of startup costs and £2.4m of operating costs relating to its new Asia subsidiaries. Revenue edged up 1% to £169.7m.

Beyond Heritage - Mulberry SS'18 at Spencer House
To celebrate the launch of the Spring Summer ’18
collection Mulberry took over the magnificent Spencer House in central London
to host ‘Beyond Heritage’: a series of presentations and workshops throughout
the weekend. Open to the public on Saturday 17th and Sunday 18th February,
guests were able to enjoy the Palm Room tea house and shop the new collection

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