Pitti Uomo 105 /

A Preview of Men’s Fashion at Pitti Uomo 105

01/07/2024

https://www.magentaflorence.com/a-preview-of-mens-fashion-at-pitti-uomo-105/

 

Men’s fashion for autumn/winter 2024-25 will be unveiled at stands and on the catwalk during Pitti Uomo 105 from January 9 to 12 at the Fortezza da Basso.  Collections encompassing 835 brands — 43% from abroad — comprising accessories) will be presented to buyers and the press.  This edition marks the return of two iconic labels: Woolrich (knitwear) and Borsalino (hats).  Four geographical areas of production are highlighted at the following areas: _Detroitissimi (clothes designed and manufactured in Detroit, Michigan); _Promas (made in France); in addition to Scandinavian Manifesto and J∞Quality (Japan). Guess will be launching the firm’s new Guess Jeans line.

 

Special events will resolve around guest designers are Magliano and SS Daley.  Both are up-and-coming talents.  The styles of Magliano, recipient of the LVMH Karl Lagerfeld award, will be take center stage at the Nelson Mandela Forum on Wednesday afternoon, January 10.  Steven Stoker-Daley, founder and creative director of S.S. Daley, is being honored with a runway show focusing on his “Made in Britain” collection at the Salone del Cinquecento, Palazzo Vecchio, on Thursday, January 11.  He received the LVMH prize for young designers in 2022.

 

Influential American designer Todd Synder is spotlighted in the Designer Showcase.  His menswear is inspired by the bespoke fashion of Savile Row, military tailoring and New York style.  He was a designer at Polo Ralph Lauren and J. Crew before establishing his own label.

 

The trade fair is divided into thematic sections for easy access.  Included are Fantastic Classic; Futuro Maschile (contemporary menswear); Dynamic Attitude (sports- and streetwear; Superstyling (trendsetting fashion); I Go Out (environmentally-friendly sportswear); Vintage Hub Circular Fashion and PittiPets (designer coats and outfits, accessories, animal care products).

 

Florence will be in a buzz during Pitti Uomo, also thanks to special events, such as the live music party given by Blues Barber – Pro Raso and Captain Santors at the Manifattura Tabacchi (a converted industrial space at via delle Cascine 35) on Wednesday, January 10 starting at 6 pm.