Tuesday 31 January 2012

Louis Vuitton Celebrates 100 Legendary Trunks










"Show me your luggage and I'll tell you who you are"

Louis Vuitton Celebrates 100 Legendary Trunks
For 150 years, the Louis Vuitton trunk has crossed time and borders. In celebration of the art of travel, Louis Vuitton is proud to present their exceptional new book LOUIS VUITTON: 100 LEGENDARY TRUNKS and a coinciding exhibition at the Carnavalet museum in Paris.
New York, NY (PRWEB) November 10, 2010

This 1921 Louis Vuitton advertising slogan perfectly evokes the intimate relationship that every traveler has with his trunks and luggage. From trains and legendary ocean liners, to automobiles and the first aircraft, the Louis Vuitton trunk has crossed time and borders. In 1854, Louis Vuitton, “layetier, trunk-maker, and packer,” offered a modern trunk that combined pragmatism and elegance, perfectly adapted to the current means of transport and changes in the lives his clients led. The House of Vuitton has served explorers and adventurers, princes, dandies, elegant ladies, and artists of all kinds. The Maharaja of Baroda, Pierre Savorgnan de Brazza, Douglas Fairbanks, Ernest Hemingway, Jeanne Lanvin -even Damien Hirst and Sharon Stone have traveled with Vuitton.

The House of Vuitton is now proud to present LOUIS VUITTON: 100 LEGENDARY TRUNKS, published November 2010.

This exceptional book, with a preface by Patrick-Louis Vuitton, show-cases the most beautiful creations of the House through more than eight hundred photographs. The trunk-bed, steamer trunk, tea case, toiletry kit, circus trunk, library trunk, and caviar box are just a few of the many incredible pieces featured here, along with the equally incredible stories of their creation. A full technical survey, the bible of the artisanal trunkmaker, reveals the secrets of making a Louis Vuitton trunk. The exclusive edition for Louis Vuitton stores features a silkscreened cover and hard slipcase printed with Monogram canvas, reinterpreted from the 1896 original pattern.

From the first domed trunks to the most modern designs produced in the workshops of Asnières today, the spirit of the House of Louis Vuitton is still driven by the same reputation for excellence and expertise - and a desire to elevate travel to an art.

From October 13, 2010 to February 27, 2011, the Parisian luxury house is staging an exhibition at the Carnavalet museum: Voyage En Capitale: Louis Vuitton and Paris

Around the iconic trunks and luggages brought together for the first time, the Carnavalet museum is showcasing the saga of Louis Vuitton Malletier, which has embodied the art of travel for more than 150 years. The visitors will discover the treasures of Louis Vuitton’s heritage collections, juxtaposed with works from the museum’s collections or on loan from The National Library of France, The Decorate Arts or the City of Paris Historical library, situating the famous trunk-maker in the capital’s artistic and cultural history.

The exhibition thus reveals the history of the House and the Louis Vuitton family with its boundless curiosity. It brings to light a unique know-how paired with ongoing technical research and outlines a history of design through the artistic collaborations initiated at the awn of the 20th century and continued ever since.

About Louis Vuitton
The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women’s and men’s ready-to-wear, shoes, watches and jewelery, combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. Since 1987, it has been part of LVMH/Moet Hennessy. Louis Vuitton, the world’s largest and most luxury goods group directed by Bernard Arnault. Today, Louis Vuitton has an exclusive networks of stores worldwide.

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