Hermes
responds to Jane Birkin’s request to drop her name from the iconic
handbag
The French
fashion house has denied that the Texas farm belongs to them and has
called in an investigation into it, as well as, clarifying their
friendship with the former model
LINDA SHARKEY
Author Biography Wednesday 29 July 2015 /
http://www.independent.co.uk/life-style/fashion/news/hermes-responds-to-birkins-request-to-drop-her-name-off-the-iconic-handbag-10424999.html
Hermes has responded
to Jane Birkin's request for the luxury fashion house to change the
name of the iconic handbag following Peta’s report, which allegedly
unveiled animal mistreatment in the production process of the fashion
accessory.
A report by the
animal rights organisation investigated the farming methods of
crocodiles and alligators used to make the Birkin bag, which is
priced between £6,700 and £100,000.
But the French
fashion house denied that the farm belongs to them, or that the skins
are used to make their bags. "An investigation is underway at
the Texas farm which was implicated in the video," stated
Hermes. "Any breach of rules will be rectified and sanctioned."
An £82,657 Hermès Birkin bag at the Hermès shop in New York
The statement
continued: "Hermès imposes on its partners the highest
standards in the ethical treatment of crocodiles. For more than 10
years, we have organised monthly visits to our suppliers.
"We control
their practices and their conformity with slaughter standards
established by veterinary experts and by the Fish and Wildlife
Service (a federal American organisation for the protection of
nature) and with the rules established under the aegis of the Uno, by
the Washington Convention of 1973 which defines the protection of
endangered species." English actress Jane Birkin goes out on a
pedalo during the 28th Cannes International Film Festival on May 1974
English actress Jane Birkin in 1974
The 68-year-old
model and singer, who’s the inspiration behind the handbag, had
said: "Having been alerted to the cruel practices endured by
crocodiles during their slaughter for the production of Hermes bags
carrying my name, I have asked Hermes Group to rename the Birkin
until better practices responding to international norms can be
implemented for the production of this bag." The most expensive
Birkin bags can cost over £100,000
The label, however,
clarified, too, that its relationship with the British actress
remains the same. "Her [Birkin’s] comments do not in any way
influence the friendship and confidence that we have shared for many
years," said a statement from the brand. "Hermès respects
and shares her emotions and was also shocked by the images recently
broadcast."
Following the plea,
Peta founder Ingrid Newkirk thanked Birkin “for ending her
association with Hermès, which makes grotesque handbags” and
called for the fashion house to stop using these farm methods. Lady
Gaga sporting her customised Hermes' Birkin bag in 2010
"We call on
Hermès to stop plundering wildlife, factory-farming crocodiles and
alligators and slaughtering them for their skins. Once, Birkin bags
marked people as celebrities or at least members of the super-rich,
but soon, no one will want to be caught dead carrying one, and animal
advocates will then breathe a sigh of relief."
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