Jul 12,
2022
Interviste
https://www.fortela.it/en-eu/blogs/journal/the-quintessential-italian-style-of-alessandro-squarzi
The
quintessential Italian style of Alessandro Squarzi
Since
2009, when street-style photographer Scott Schuman published a picture of him
on The Sartorialist, Milan-based prolific fashion entrepreneur Alessandro
Squarzi‘s fame has constantly increased and now he is one of the most
photographed style icons. His elegant but seemingly careless approach to
dressing is much admired he has been described as “the master of Italian
sprezz” – the art of doing something extremely well without showing effort.
Born in Forlì in 1965, at 27 he began his career in the fashion world working
as a shop assistant in a clothing store in his home town. Months later, he
opened the first of his four showrooms that currently employ 40 staff across
different Italian cities. Today, he is also a talent scout and a designer on
top of overseeing the marketing and distribution for various brands (including
three of his own: Fortela, AS65, and Atlantic Stars). The American men’s
magazine Esquire placed Squarzi at the top of its ‘The 40 Best-Dressed Men In
The World‘ ranking, pointing out that he does not have a personal stylists, but
he is a man who is the picture of elegance embodying Orson Welles assertion
that “style is knowing who you are, what you want to say, and not giving a
damn.” The master of understated Italian cool once said “I never look out of
the window before getting dressed. I just put things on according to the mood
I’m in” to explain that he wears his beloved white trousers – which have become
almost a trademark for him – whether or not it is sunny. He also refuses to forgo
comfort, “Unless an invitation specifically requests a suit, I wear whatever I
feel comfortable in at that given moment.” Squarzi‘s effortlessly elegant style
has been captured during four years by the lenses of Korean photographer
Hooncheol Ko, who has published a book to collect the images and tell his life
and style. The images contained in ‘Amico Mio’ – My Friend – feature Squarzi
not only on public occasions or at work, but also in private, to presents to
the readers the whole world of this genuine interpreter of the Italian
lifestyle.
FORTELA
Fortela is an Italian brand, born from the desire
to create garments that don’t follow trends, but transcend time. We are the
natural extension of Alessandro Squarzi’s style and philosophy of life: a
wardrobe made of icons meant to be lived in, worn out, and passed on. Each
piece is inspired by an authentic archive of military, workwear, and vintage
tailoring, carefully reinterpreted and crafted between Italy and Japan by
master artisans. We believe true luxury is wearing something that last and only
gets better with time.
Our Manifesto
In a world chasing trends, we choose permanence.
We design garments that don’t scream, they
endure.
Built to be worn. Shaped by life. Made to last.
Every stitch tells a story. Every sign of wear is
a signature.
We don’t create for seasons. We create for
generations.
Not for fashion. For identity. Not for everyone.
For those who know.
Our archive is alive.
Our heritage is real.
We are not replicas. We are reinterpretations.
The past is our foundation, not our limit.
We believe in quality as a form of respect.
We believe in time as a luxury.
We believe in clothes you’ll pass on, not throw
away.
This is Fortela.
Not for sale. Only for your son and daughter.
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