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Showroom and Private Lounge:
12 & 13 Princes Arcade
London
Opening Hours:
Monday - Friday, 10am to 6pm
Saturday, 11am to 5pm
Who We Are
In short,
Arterton is a London-based design atelier of sartorial and lifestyle
"desiderata". Our modus operandus is creating fine goods that sell on
their own accord. And hence, our vision is two-fold:
Keep our
selection small, so that we can refine our focus to articulated designs and
proper craftsmanship that bring value to sartorial enthusiasts.
Steer away
from the usual and, instead, aim to innovate on classic designs. After all, we
are, first and foremost, a design firm and atelier, rather than a stock-holding
department store or reseller.
Our Design
Philosophy
In
developing a good product, there appears to be two approaches stemming from
opposite directions, which, dare we say, are equally valid. The first is to
proceed from a marketing perspective, which is to discover lacunae on the
market and then aim to fill those gaps. No doubt, this is the preferred method
of a savvy entrepreneur.
The second
is to approach product development simply from design; that is -- to attempt to
create a quality product that embodies practical, functional, and aesthetic
value.
At Arterton,
we found it easier to create from design. After all, we believe that if a
product is really good, then it will sell itself. Cue our latest innovation:
the Arterton Signature Garment Bag. Made of the heftiest double waxed cotton,
12oz, available on the market and boldly features a unique double-zip opening
for easy insertion and retrieval. Greater production costs -- yes ; but, in the
name of design , worth it for the sartorial enthusiast.
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