Tuesday, 31 December 2024
Monday, 30 December 2024
The Ultimate Cleaning Shoe Brush - Wild Boar Bristles from Paul Brunngard / Arterton London.
Showroom and Private Lounge:
12 & 13 Princes Arcade
London
Opening Hours:
Monday - Friday, 10am to 6pm
Saturday, 11am to 5pm
Who We Are
In short,
Arterton is a London-based design atelier of sartorial and lifestyle
"desiderata". Our modus operandus is creating fine goods that sell on
their own accord. And hence, our vision is two-fold:
Keep our
selection small, so that we can refine our focus to articulated designs and
proper craftsmanship that bring value to sartorial enthusiasts.
Steer away
from the usual and, instead, aim to innovate on classic designs. After all, we
are, first and foremost, a design firm and atelier, rather than a stock-holding
department store or reseller.
Our Design
Philosophy
In
developing a good product, there appears to be two approaches stemming from
opposite directions, which, dare we say, are equally valid. The first is to
proceed from a marketing perspective, which is to discover lacunae on the
market and then aim to fill those gaps. No doubt, this is the preferred method
of a savvy entrepreneur.
The second
is to approach product development simply from design; that is -- to attempt to
create a quality product that embodies practical, functional, and aesthetic
value.
At Arterton,
we found it easier to create from design. After all, we believe that if a
product is really good, then it will sell itself. Cue our latest innovation:
the Arterton Signature Garment Bag. Made of the heftiest double waxed cotton,
12oz, available on the market and boldly features a unique double-zip opening
for easy insertion and retrieval. Greater production costs -- yes ; but, in the
name of design , worth it for the sartorial enthusiast.
Sunday, 29 December 2024
DONEGAL TWEED
Saturday, 28 December 2024
Nov. 21, 2022: He Helps the RealReal Keep It Real
He Helps the RealReal Keep It Real
Dominik
Halás, 29, is entrusted by the company to authenticate vintage clothes — many
of which are older than he.
https://www.nytimes.com/2022/11/21/style/realreal-authentication-luxury-vintage.html
Marisa
Meltzer
By Marisa
Meltzer
Published
Nov. 21, 2022
Updated Nov.
22, 2022
The trash
bags seemingly contained a treasure trove. Comme des Garçons, Maison Margiela,
Helmut Lang and Jean Paul Gaultier were all names on the tags of the clothes
stuffed inside.
The 10 black
plastic bags had arrived in September at a 500,000-square-foot building in
Perth Amboy, N.J., where the RealReal, the luxury resale marketplace, operates
one of four authentication centers. They had been sent by a seller who said the
clothes came from a vintage store that her aunt ran in Florida. After poring
over the bags’ contents, about 100 garments in total, it was determined that
the clothes were real — and that they could sell secondhand for as much as
$100,000.
“These are
some of the best Gaultier pieces we have ever come across,” said Dominik
Halás, a master authenticator at the RealReal who specializes in vintage
clothing, which the company defines as pieces that are at least 20 years old.
Mr. Halás,
29, is one of youngest people entrusted by the RealReal to authenticate
garments, jewelry and other accessories. Previously a men’s wear merchandising
manager and archival expert at the company, where he started working in 2017,
he was asked to join the authentication team soon after it started reselling
vintage clothing in 2019, the same year the RealReal became a publicly traded
company. (Its stock debuted on Nasdaq at $20 a share; it currently trades for
less than $2.)
“We needed
the right experts,” said Rachel Vaisman, its vice president of merchandising
operations. Although the RealReal has carried vintage handbags since it started
in 2011, vintage clothing required “a specialized expert with the extensive
knowledge and passion,” she added.
A Passion
for (Vintage) Fashion
At the
authentication center in Perth Amboy, clothing racks are arranged in rows that
appear longer than city blocks. One Monday earlier this month, Mr. Halás was
working his way through pieces from the shipment of 10 trash bags that had
arrived weeks before. The clothes, most of which were from the late 1980s to
early 2000s, included a double-breasted black-and-white Jean Paul Gaultier
jacket lined in fabric featuring a male torso. The jacket was from the
designer’s fall 1992 collection, which debuted before Mr. Halás was born.
Another
piece plucked out of the trash bags: “the iconic Margiela tattoo top” from the
spring 1994 collection, which Mr. Halás noted paid homage to an earlier piece
introduced in 1989. “It’s sheer and tight and the tattoo print resonates with
the audience,” he said. “They look so relevant to fashion now, which is why
they retain their value.” Mr. Halás added that the top probably sold for “a
few hundred dollars” when it debuted; the RealReal listed it at $7,000.
Many factors
determine the RealReal’s pricing. Condition is considered, as well as whether a
piece was ever was worn by a celebrity or featured in a museum exhibition.
Commissions paid to sellers vary based on factors including sale price and type
of item.
Mr. Halás
said that there has been interest lately in clothes from Romeo Gigli;
specifically pieces from the early 1990s, when a young Alexander McQueen worked
at the brand before starting his own line. “It’s great work and people are
really paying attention to the McQueen seasons,” he said. Other brands that
have become more covetable in recent years are the French label Marithe and
Francois Girbaud and the Japanese line Matsuda, he added.
Born in
Slovakia, Mr. Halás moved with his family to Montclair, N.J., in 1997, when he
was 4. “We were working class and against spending money on nonnecessities,” he
said, adding that his interest in fashion was in part stoked by a 2007 article
on the designer Helmut Lang in T: The New York Times Style Magazine.
As a student
at Montclair High School, he started a fashion club and became more familiar
with the vintage fashion business from working at Speakeasy Vintage, a boutique
in Montclair that is now closed.
Mr. Halás
started buying and reselling secondhand clothes online as a teenager. “If I had
$100 to invest, I would buy something on Japanese eBay and sell it on the U.S.
site for $300,” he said. After graduating from Brown University, where he
studied art history and architecture, he worked at showrooms including Goods
and Services in New York, and then consulted for Helmut Lang before joining the
RealReal.
Along the
way, Mr. Halás amassed his own fashion archive, which now contains some 500
pieces stored at his home in Jersey City, N.J., his parents’ home in Montclair
and his brother’s dorm room at Bard College. “A significant part of my net
worth is in clothing so I hope it pays off,” he said of his collection, which
includes men’s and women’s wear from such designers as Yohji Yamamoto and
Helmut Lang. Hedi Slimane is another favorite, particularly his pieces for Dior
Homme’s fall 2003 collection.
In addition
to clothes, Mr. Halás also collects old look books, which he and other
RealReal authenticators use for research.
Weeding Out
Fakes
When asked
how often he sees a fake item, Mr. Halás looked visibly uncomfortable and
glanced at Ms. Vaisman, his boss, before responding. “Several times a day I see
pieces that have failed to be authenticated,” he said. “I’ve come across
counterfeits that are made now to resemble clothes from the ’80s or ’90s.”
All items
sent to the company are ranked one to five for how likely a piece is to be
counterfeit. At the lower end of the scale, Mr. Halás said, would be a pair of
contemporary designer jeans, because the resale value wouldn’t be more than the
cost of producing a fake pair. At the higher end: bags with labels that say
Chanel, Gucci or Louis Vuitton, which are often counterfeited. With bags,
authenticators receive help from a proprietary patent-pending software called
Vision, which catalogs photos of authentic styles that can be used for
reference.
“This is how
we scale the Dominiks of the world,” Ms. Vaisman said.
The hardest
to judge items are reserved for master authenticators like Mr. Halás. While
looking at a black Yohji Yamamoto coat, he paid particular attention to the
tags, which noted the coat’s size with a number, a detail that meant the piece
was introduced after the spring 2000 collection (before that, he explained,
sizes were noted with letters). The tags also used a serif font, a detail that
Mr. Halás said indicated the coat was from a collection before 2010. The coat’s
YKK zipper with two pulls was a common element in pieces from the label, he
added.
“I know this
fits in with the collection,” said Mr. Halás, who ultimately determined the
coat was from the fall 2002 collection.
More
suspicious was a sweater with a Louis Vuitton tag. Like other pieces from the
brand’s fall 2018 collection, it had a graphic that read “peace and love.” But
a closer inspection revealed that the garment’s stitching was not neatly
aligned, and that its tag felt thicker than those of other Vuitton pieces. The
tag also noted it contained wool from vicuñas, which is very fine. Mr. Halás
said he could tell by touching the sweater that it was too coarse to contain
the material, so he ruled the garment a fake.
Most sellers
are notified when the RealReal cannot authenticate an item. Suspicious pieces
sent in unknowingly are returned. “We have a three-strike policy,” Ms. Vaisman
said. “We’ll inform the consignor as to why we cannot accept the item.” When
authenticators suspect an “obvious intent to defraud, we sequester the item and
destroy the item, and work with law enforcement,” she added.
If customers
think something they buy from the company is inauthentic, Ms. Vaisman said,
“we’ll always take it back and have an expert look at it.”
Watching Mr.
Halás in action suggested that his job is not exactly a science. Determining
the authenticity of certain garments — the Louis Vuitton sweater, say, or a
light blue nylon jacket with a Prada logo on it — can sometimes be more of an
art.
“The quality
of the material is throwing me off,” he said while handling the nylon jacket.
“I feel authentic Prada ready-to-wear every day and the best way I can say it
is this doesn’t feel expensive enough.”
A correction
was made on Nov. 21, 2022: An earlier version of this article, relying on
information from a spokeswoman at the RealReal, misspelled the surname of the
company’s vice president of merchandising operations. She is Rachel Vaisman,
not Viasman.
February 10, 2021: From The RealReal to Rebag, Unpacking the Rise of Resale
Magazine
From The
RealReal to Rebag, Unpacking the Rise of Resale
By Lynn
Yaeger
February 10,
2021
https://www.vogue.com/article/the-rise-of-reseale
I WAS
KILLING TIME outside a fashion show a few years ago when I noticed a woman in
the distance wearing a beautiful deep-blue coat decorated with a flourish of
fuchsia sequins. I know that coat, I suddenly realized—Dries Van Noten! I had
tried it on at Bergdorf’s a couple of seasons back, and part of me loved it,
but the other part of me thought it was maybe too flashy, the tiniest bit
Honeymoon in Vegas—and it was $2,000. Still, as so often happens, now that I
saw it on someone else, it seemed like the most desirable garment in the world.
Until
recently, it would have been near impossible to turn up this elusive item—if
only I had bought it when I had the chance! Not anymore. Some months after that
fateful glimpse, this exact coat—in my size! New with tags!—showed up on The
RealReal at a fraction of its original price. Now it is happily ensconced next
to the other resale treasures I have gleaned from various sites: the rare
circa-1996 padded velvet Comme des Garçons jacket; the extraordinary black
Marni collar with velvety petals; the campy Balenciaga bag printed like a
souvenir tote from Paris. (Someday we will go to France again.) A few of these
items came to me brand-new, but others were gently worn—and if I didn’t care
that another person with great taste wore them a few times before consigning,
well, the rest of the world doesn’t seem to, either.
It’s not
just me. Practically everyone I know is addicted to vintage and resale sites,
spending untold hours both looking for things to love and consigning things
that, despite their exquisite provenances, they just don’t want anymore.
“The rise of
the resale market has been incredible—everyone wants to get into this space,”
says Tatiana Wolter-Ferguson, the CEO and a director of HEWI (Hardly Ever Worn
It), a business started by her mother in 2012 in Monaco—where, Wolter-Ferguson
explains, an excess of wealth created a situation ripe for resale. “At first it
was hard to get people to understand that they could off-load clothes and spend
the money they earned in the primary market,” she says, “but now the taboo has
blown up.”
“Blown up”
is putting it mildly. You can’t argue with the numbers: In 2019, resale grew 25
times faster than retail—and what is now a $28 billion secondhand-apparel
market will more than double to an
astonishing $64 billion by 2024.
“People like
nice things!” says Julie Wainwright, The RealReal’s founder and CEO, explaining
in the simplest terms this explosion. “And if these things are in nice
condition, people don’t care if they are previously owned.” If anyone
understands this phenomenon, it is Wainwright, who founded her site in 2011—the
name, cooked up over drinks with her friends, was meant to convey that
everything sold would be authentic high-end designer goods, no dodgy fakes
allowed—and now boasts 20 million members. “The world is coming around to the
fact that there is too much product—you need to get people recirculating
goods.”
This new
movement to recirculate arrives at the apex of a perfect storm encompassing an
increasing focus on sustainability, a growing antipathy for fast fashion,
brilliant new e-commerce technological innovations—and the realization that you
can make money offloading your old clothes. Add to this mix the inordinate
amount of time we’ve been spending recently in our homes, surrounded by all the
stuff we’ve bought over the years, thinking hard about the value—both literal
and metaphorical—of our wardrobes. What do our clothes really mean to us? How
attached are we to the things we own? This revolution in the way we relate to
consumption has transformed nearly every aspect of our lives: Why have a car
when you can call an Uber? Why own a bike when many cities allow you to grab
one from a street stand? Who needs a country house when you can just Airbnb?
And even as
we sat sequestered in our living rooms, roaming the virtual universe, searching
Vestiaire Collective for Phoebe Philo’s Céline and Byronesque for
Ghesquière-era Balenciaga, we began to realize that the maxim so many of us
once lived by—that too much is never enough—was not only false but downright
dangerous. Too much was indeed just that—too much stuffed in our closets,
polluting our fragile environment; too much for one person to ever wear and
enjoy. “Forty-eight percent of millennials or Gen Z–ers,” Wainwright says,
“tell us that sustainability is the main reason they consign.” But that doesn’t
just mean being aware of what overconsumption is doing to our planet: It also
means holding fast (literally) to what sustains us—the precious material things
we cling to season after season; the clothing that has real worth for us.
Giorgio
Belloli, the chief commercial and sustainability officer at Farfetch, says that
his company is also tiptoeing into this burgeoning market. Farfetch’s main
business is linking shoppers to thousands of stores all over the world selling
current merchandise, but they have recently launched Farfetch Second Life in
the U.S., which lets you trade in your designer handbags for credit to be used
toward—guess what?—future Farfetch purchases. It’s part of a larger story, with
luxury behemoths waking up and realizing the power, both commercial and
aesthetic, of owning their histories, burnishing their legacies, and
controlling the narrative. Dolce & Gabbana’s Domenico Dolce explains it
this way: “In doing research we realized, with great satisfaction, that some of
our vintage pieces are highly priced and often requested. This made us reflect.
We have a large and well-kept archive, and some items are duplicated, as we
tend to have a second collection to try to cover all the editorial and
celebrity requests we have.” So, he says, the pair is now considering offering
some of these coveted originals for sale.
Other luxury
companies took notice when younger people began snapping up iconic products,
spurring houses to delve into their own back catalogs and reissue versions of
their greatest hits: Witness the renaissance of the Dior Saddle Bag, the Gucci
Jackie 1961—the name says it all—and the Fendi Baguette. Prada even launched a
line called Re-Nylon, which turns plastic and fishing nets salvaged from the
ocean into their trademark satchels. “This is not just a trend,” Belloli
predicts. “Technology will make people look at their wardrobes in a different
way.”
Some luxury
labels have already been forging partnerships with resale sites, with Stella
McCartney again a forerunner: In 2017 the designer, who was thinking deeply
about sustainability and overconsumption long before they were on everyone
else’s radar, entered into a partnership with The RealReal, encouraging her
customers to recycle and resell their Stellas. This revolutionary stance was
echoed by Burberry, and last fall Gucci went a step further, not only inviting
fans to part with their old pieces but putting some of their own mint
stock—direct from their warehouses—up on The RealReal.
“We want
sustainability to be built into the way we operate, and we want to encourage
our community to really think about the idea of circularity,” says Robert
Triefus, Gucci’s executive vice president for brand and customer engagement. As
this year marks Gucci’s 100th anniversary, the house is also assessing how its
instantly recognizable icons and symbols—all those magical Gs!—enhance the
value of its vintage items. Triefus even reveals that Gucci has not ruled out
selling older merchandise on its own website. “We are constantly thinking about
how to enhance the life cycle of our product—and we are the best equipped to do
it, since we can repair, renew, and ensure authenticity. The more that we can
do to facilitate circularity, the better.”
Maybe it’s
because they are so literally durable, or maybe it’s because we aren’t dressing
up all that much at the moment (I mean, it’s a pandemic—where are we going?),
but fine jewelry and handbags are, unsurprisingly, the hottest resale
categories right now. In times of crisis, jewelry, particularly signed pieces,
is almost as good as money. (In some cases, better—have you checked the price
of gold lately?) Erin Hazelton, an extremely avid RealReal-er, tells me she is
hell-bent on finding a large gold Tiffany Peretti bottle pendant (she already
has a pre-owned medium-size one), and I confess: I would not be averse to a
vintage Cartier Tank Française at a really good price.
Charles
Gorra, the founder and CEO of the handbag-resale site Rebag, says that what
everyone wants these days are smaller handbags—including scaled-down Birkins
and Kellys. And regardless of size, Dior and Bottega Veneta—especially Dior’s
insanely popular book bag—are selling secondhand for almost as much as they
garner brand-new. (On the day I Zoom with Gorra, he is in his warehouse, and in
the background I can see miles of packages stacked to the rafters, ready to fly
out the door.) On The RealReal, the most sought-after label is Louis Vuitton,
with demand for their petite Pochette skyrocketing.
“You’re at
home, focused on dollars, thinking, How can I monetize?” Gorra muses. But as
eager as you are to sell? That’s likely also exactly how anxious you are to
feed the beast and buy, okay, just one more bag to replace the seven you’ve
already said goodbye to—after all, it’s an investment! As a sweetener, Rebag
will credit you with up to 80 percent of the purchase price should you choose
to part ways with any of the purses you buy from them—guaranteeing you will get
some of that investment back. “It’s the idea that your risk is capped,” Gorra
says. “It keeps our relationship going with the customer.” In yet another
example of the felicitous marriage between resale and tech, Rebag has just
launched Clair AI—image-recognition technology that promises to identify luxury
handbags within seconds. Snap a photo on your phone, and Clair AI will
instantly generate the price Rebag is willing to pay for it. (Do we sense a
whole new party game?)
If the
resale CEOs are bullish on this new way of getting and spending, customers are
equally enthusiastic. No one thinks we will go back to the old days, locked in
a moribund system of one-sided consumption—not when we can indulge in the pure
joy of buying and selling (and then buying again!) at a time when joy may seem
to be in short supply. Take the case of the downtown New York artist DeSe
Escobar, who’s been able to indulge a passion for vintage Prada, circa 2008 to
2016, “especially the banana collection! I was on The RealReal every day at 10
a.m. and 7 p.m., when they refresh the inventory.” (She has since moved on to a
Rick Owens obsession.) Escobar prides herself on being a poster child of
circularity—she lives in a one-bedroom apartment in Chinatown, where storage
space is severely limited, which means she is constantly editing, selling
things, and then hitting the resale sites to replenish her wardrobe. “I get
bored easily and excited for fresh things,” she says with a shrug.
And really,
who among us is not excited by fresh things? We may be thinking seriously about
the environment; we may finally be realizing that less is indeed more—but we
still want to cheer ourselves up and enliven our days with things that are
beautiful and that charm and delight us, especially in tough times. The world
may be upside-down, but the thrill of wearing something new endures—even if
it’s only new to you.
Lynn Yaeger
is a native New Yorker and a contributing editor at Vogue and Vogue.com. When
she is not writing about fashion, she can be found haunting flea markets all
over the world.
Friday, 27 December 2024
Thursday, 26 December 2024
Tuesday, 24 December 2024
Sunday, 22 December 2024
David Saxby talking about Vintage Clothes - Land Girls / Goodbye to Old Town, the beloved Norfolk clothing company
‘I can’t
imagine wearing anything else’: Goodbye to Old Town, the beloved Norfolk
clothing company
Stylish but
timeless, Old Town’s utility-inspired tailored clothes have won many fans among
artists and celebrities. Now it’s to close, leaving devoted customers bereft
Luke Turner
Thu 19 Dec 2024 07.00 GMT
The premise of Old Town clothing was a simple one: choose
from a limited range of designs and fabrics (cotton drill, canvas, linen or
cord), provide your measurements and, a few weeks later, a box would arrive
through the post containing your trousers, jacket or skirt, handmade in Norfolk
by designer Will Brown, Marie Willey and their team of 10 seamstresses. But
this year Old Town announced they are not taking any further orders and is
winding down the main business – news greeted with anguish among their regular
clients, including myself.
“We’re 68, we are tired,” Willey says. “We made a rod for
our own backs because we’ve micromanaged things to the point it’s worn us out.”
Each had clearly defined roles – Willey dealing with customers and ordering
fabric, Brown the designing and making. In fact, he was the only person who
knew how to operate the buttonhole sewing machine so he did them all himself,
for years.
Old Town began many thousands of buttonholes ago, in 1992,
as a Norwich-based shop selling household wares – vintage enamel items, Welsh
blankets and “expensive string”. A few years after they opened, Brown (who
started cutting cloth in the late 1970s when he was part of the New Romantic
Blitz club scene), made the first Old Town jackets.
Perhaps reacting to what Willey describes as their “Spartan
simplicity”, a passerby once called them “prison clothes” – a low point in a
period she says was “absolutely dismal – what we were trying to sell fell on
stony ground.” In 2000, they retreated to the small Norfolk market town of
Holt, started selling online, and quickly gained a reputation for their durable
and simple clothes.
Old Town took inspiration from pieces Brown had designed in
the late 1970s and early 1980s for clients including David Bowie, along with
traditional clothing and workwear. This influence has been everywhere in recent
years, from the cod-Bloomsbury Group aesthetics of Toast to fabric sellers
Merchant and Mills encouraging the home tailor to DIY.
In menswear, the trend has seen the iron run out of steam
with the drearily ubiquitous chore jacket. Old Town did all this first, and
better, but with a modern edge. “There’s no particular time reference,” Brown
says, “I was trying to achieve the desired effect with a minimum number of
strokes and not much clutter.”
The company’s Unity jacket and trousers – loose,
comfortable, with a draw-cord waist and the look of a boiler suit – is a case
in point. While Old Town focused on menswear (there were just a few dress
patterns available), the Unity combo has a relaxed and elegant simplicity that
has made it a unisex hit – so contemporary, practical and hard-wearing that hip
restaurant Brat use it for their staff uniforms. Rather than cosplaying the
past, this is workwear that is still worn to be worked in: one of their first
customers was Monty Don, who wears Old Town while toiling in the oomska of his
garden.
These are clothes loved by their creators – Willey and Brown
are rarely seen out of them– and this enthusiasm extended to their fans, who
include historian Tom Holland, musician Billy Childish, writer Rebecca May
Johnson, designer Giles Deacon and actors Toby Jones and Maxine Peake. Novelist
Ben Myers, an Old Town regular, says that the personal touch was as important
as the quality of his trousers: “I rang to order my first pair and ended up
talking to Marie for an hour as she’s from my neck of the woods in the
north-east. I don’t think we even discussed the trousers.”
It was all of this that made me fall in love with Old Town’s
clothing a decade ago. Frustrated by the high street and yet another pair of
shapeless, uncomfortable trousers that had fallen to bits in no time, I took
the advice of writer and antique dealer John Andrews to make the pilgrimage to
Holt. In the shop, racks of sample Old Town designs in their various fabrics
hung along the walls. At our first meeting, I told Willey that I wore a 34”
waist. She looked me up and down sternly, informed me that men always claim
they’re two inches less than the truth, gave me a 34” and a 36”, and told me to
try both. She was right. I ordered a pair of 36” olive green Stovepipe cords
and have never looked back.
They arrived six weeks later and I wore them every day,
autumn and winter, for years. I’m only now on my second pair and bought a third
in khaki cotton drill, a fourth in black cord. Old Town made my wedding suit
(navy linen Vauxhall trousers, Stanley jacket, waistcoat) at a fraction of the
price it would have been anywhere else. When I took it to a traditional City of
London tailor to get the trousers taken up, the boss was amazed at the quality
of the stitching, cloth, and how little I’d paid for it – and admired the
topstitching on the seams. Whereas most high street brands use overlocking, the
quick and therefore cheap zigzag stitch, Brown preferred this sturdily
functional and decorative traditional alternative.
Despite these expensive techniques, Old Town’s pricing has
always been competitive. The final price of a pair of Stovepipe cords was £190.
A far lighter wale cord at Folk is £140; the closest equivalent from Toast
£175. Other brands are far more expensive – old-style cords will set you back a
princely £535 at Margaret Howell. “We’ve probably under-priced but we’re happy
with the mark-up,” says Willey, “I’d never want to do things that I couldn’t
afford myself.”
Even a suit becomes better value in price per wear if it’s
adaptable. It’s informal enough to wear out and about, and in hot weather I can
pair the trousers over a white tee or linen shirt. It’s tough as anything, too
– I didn’t even need to have it dry cleaned after our wedding, despite the
party ending with a four-hour rave that kicked up so much dust we lost the
deposit on the filthy PA.
Willey might have been strict over my waistline, but she and
Brown created a brand that generously offered a helping hand to the fashion
novice. Male customers have said that wearing Old Town gave them a newfound
confidence. This feeling of an intimate connection with the clothes is the core
of the reaction to the recent news. As well as the inevitable outpouring on
social media, customers have offered to buy the business to keep it going, and
there have been emails that are “almost poetic and quite heavy-duty”, a
response that has left Brown and Willey “shell-shocked” and reduced to tears.
Where do we lost souls go now? While there are plenty of
traditional and workwear inspired labels out there, only a few – including
Hebden Bridge’s HebTroCo, London’s Blackhorse Lane Ateliers, Kent micro-brand
AWMS or, farther afield, Sweden’s French militaria-inspired Casatlantic – stand
out from the crowd. Other similar operations, Willey feels, take an easy route
that doesn’t offer value. “They buy an old garment, take it apart, give it to a
pattern cutter, give the pattern to a factory to make it,” she says, “they’re
not designing it, they’re not making it, they’re not involved in the process,
and at the end of the day it shows.”
There is a grain of comfort for the Old Town faithful.
Labour And Wait, a retailer specialising in traditional household goods, will
continue to sell the Unity trouser and jacket, with a view to finding a factory
to produce them under licence. Brown will continue making their own clothes. “I
cannot imagine wearing anything else,” Willey says; “wherever we are, Will will
always have a sewing machine”.
Saturday, 21 December 2024
Obscene Prices, Declining Quality: Luxury Is in a Death Spiral
Opinion
Guest Essay
Obscene
Prices, Declining Quality: Luxury Is in a Death Spiral
Dec. 19,
2024
By Katharine
K. Zarrella
Ms. Zarrella
is a longtime fashion editor and lecturer.
https://www.nytimes.com/2024/12/19/opinion/vuitton-chanel-burberry-lvmh-hermes.html
The holiday
shopping season is hitting its apex. And do you know what I, a longtime fashion
editor, will not be buying my loved ones this year? Big-name luxury fashion.
I’d sooner set my eyebrows on fire.
Why am I
betraying the industry to which I’ve dedicated the better part of the past 20
years of my life, you might wonder? Let me tell you a story.
When, for
the fall 2023 season, Marc Jacobs reissued the runway-show version of his Kiki
boots — a sought-after, supple-leather style that I’d been lusting after since
their 2016 debut — I found a way to squeeze them into my budget. I’d had a
tumultuous few months, and I figured I’d treat myself to something I’d treasure
forever. Something that would last.
They did
not. The right heel cap fell off after a handful of wears, revealing a flimsy
plastic cavern. I got it replaced, only to have a four-inch platform base snap
off like a rotting tree limb days later. Timber! Two passers-by heaved me up,
and I limped home, barefoot. In February, I demanded a refund, which I promptly
put toward much-needed physical therapy.
My
experience sums up everything that’s gone wrong with what once served as
semiotic shorthand for the good life. In recent years, luxury of all kinds has
become obscenely, disgracefully, inconceivably costly. And the price hikes
we’ve seen are steeper than what inflation would dictate. What’s worse? As
costs climb, quality hasn’t. In fact, it’s largely declined.
“Luxury is
in chaos,” said Gill Linton, a fashion and marketing expert and a co-founder of
luxury vintage platform Byronesque.
I’d go a
step further. Luxury is in a death spiral. After a decade of nearly unfettered
growth, the sector is bombing across the globe. Analysts point to less-affluent
buyers reining in their spending and slowing demand in China. I believe there’s
another culprit: a growing realization that many luxury houses have broken the
principles that made them so successful. These hoity-toity brands, which
cheapened their essence and eviscerated their desirability with down-market
celebrity partnerships, licensing deals and influencer advertising, have no one
to blame but themselves.
Sign up for
the Opinion Today newsletter Get expert
analysis of the news and a guide to the big ideas shaping the world every
weekday morning. Get it sent to your inbox.
This started
at the source of so many modern woes: social media. For those not glued to
TikTok or “The Kardashians,” social media, helped along by reality TV, has
instigated a frenetic game of one-upmanship in which top social-media content
makers aim to project wealth while outdoing themselves and their competition.
This means flaunting luxury goods in posts that are then spread widely by
algorithms. Kyle Richards, a cast member of “The Real Housewives of Beverly
Hills,” has become infamous for hitting the gym with a difficult-to-get Hermès
Birkin bag — which costs anywhere from five figures to hundreds of thousands —
dangling from her arm.
At the same
time, the rich were getting richer — and more people were joining them.
According to Swiss bank UBS, there were 7.64 million millionaires in the United
States in 2000. By 2023, we saw that number nearly triple.
For those
who aren’t comfortably in the millionaire class, technology offers a solution.
The exploding popularity of financing apps such as Klarna and Afterpay — online
lending services that allow users to break payments up into installments — has
ushered in a whole new era of buy now, pay later. It’s stigma-free layaway for
nearly any item. Nobody has to know, and you get the product upfront.
Suddenly,
brands accustomed to catering to a select few found themselves pursued by a
surfeit of less discerning customers — some literally children — seeking a
status boost for their social media profiles. Meanwhile, the platforms continue
to both stoke class anxieties and offer a seemingly unlimited amount of data on
what to want next. Confronted by hordes, companies tried preserving their
images the one way they knew how: jacking up prices. In doing so, they followed
the longstanding Veblen goods principle. Derived from the economist Thorstein
Veblen’s “The Theory of the Leisure Class,” written in 1899, it states that
demand for luxury goods will actually increase as their prices increase,
because such hikes thin the herds and make scarce goods that much more
desirable.
Which prices
have skyrocketed? The better question is which haven’t.
From October
2019 to April 2024, the cost of Prada’s popular Galleria Saffiano bag increased
111 percent. In the same period, the cost of Louis Vuitton’s canvas Speedy bag
doubled, and Gucci’s Marmont small matelassé shoulder bag went up by 75
percent. Chanel is particularly notorious: Its iconic medium 2.55 leather flap
bag, which cost $5,800 in 2019, will now set you back $10,800 — and is
increasingly the subject of quality complaints.
What about
that perfect exotic backdrop to show off your new goods? A thousand bucks for a
night in a normal hotel room, once unheard-of, is surprisingly common. Rooms at
the sought-after Amangiri resort in Utah started at around $1,800 a night in
2018. Now they start at $3,509. Jaclyn Sienna India, the founder of a travel
and lifestyle company that caters to individuals and families with a minimum
net worth of $100 million, notes that the prix fixe menu at the exclusive Ibiza
restaurant Sublimotion was about $1,675 a head in 2022. Today, she said, it’s
$2,380.
Under the
Veblen goods principle, shoppers should view luxury brands’ higher prices as a
sign that the goods are precious and hard to obtain. The problem is that
neither of those is the case.
Luxury has
become nearly ubiquitous. Open Instagram, and everyone has a Louis Vuitton
Speedy or a Chanel Boy Bag or some other instantly recognizable
four-figure-plus purse from a mainstream luxury label. Some of that comes from
the rise of resale (people disposing of their used luxury wares, usually at
deep discounts) or dupes (similar-looking copies that trade for far less). And
a growing number are superfakes — highly convincing counterfeits that seemingly
offer similar quality for a fraction of the cost.
On top of
all of this, some luxury purveyors also began expanding their product
categories and selling overstock via off-price outlets. Boutiques that were
once decadent salons offering fittings to clients when they sipped champagne
are now tourist destinations for the rich and the upper middle class, trading
in wallets and key chains, which, despite their comical price tags, are among
the cheapest options. We are mere minutes away from a Chanel- and Gucci-packed
outlet store popping up in a midtier strip mall near you.
For a while,
it worked. After the pandemic, newly minted millionaires were eager to spend
and show off. The Chanels and Vuittons jacked up prices “so the ‘wrong’ people
stop buying,” said Erez Yoeli, a research scientist at M.I.T.’s Sloan School of
Management. But part “of the pressure in the marketplace comes from the fact
that you do have to be legitimately better,” he said. “And if you’re not,
you’re going to suffer the consequences.”
They weren’t
better. Ms. India found that service at many top-tier hotels nose-dived during
the pandemic, partly from staffing shortages, and has yet to recover. And how
about those $10,000 handbags? Taleen Akopyan, who with her husband has worked
as a cobbler and a leather restoration expert for the past four decades, said
her business has shifted from bags that are 50 years old and still in good
shape to brand-new Chanels, Louis Vuittons and Guccis that need help after a
few wears. “There’s definitely a quality deterioration across the board,” she
said.
It had to
end. By many measures, the luxury market is in free-fall.
LVMH and
Kering, which owns brands including Gucci, Balenciaga and Yves Saint Laurent,
reported losses this year. Same goes for Burberry; Richemont, which owns Alaïa,
Cartier and Chloé; and Capri Holdings, owner of Michael Kors, Versace and Jimmy
Choo. A fall study from the management consulting company Bain predicted that
2024 would be the first year of luxury slowdown since the 2008 financial crisis
(excluding the pandemic). Certainly the luxury sector tends to be one of the
first hit by a slowing economy. But many of the reasons for today’s problems
the companies brought on themselves.
Some brands
are responding by dropping prices, which risks turning a luxury label into a
line that’s carried by outlet malls and desired by virtually no one. Investors
shouldn’t have lauded Burberry’s new C.E.O., Joshua Schulman, when in November
he announced that among other adjustments, the brand would be reducing the
prices of its handbags.
Perhaps the
most egregious sign of the problem is the fact that luxury goods are winding up
on the shelves of discount outlet stores. Dumping excess product in
less-than-glamorous locations can be so destructive to a brand’s perception
that some companies used to set excess product on fire to avoid such a fate.
And yet, according to Bain, at the end of 2023, that’s exactly where about 13
percent of all luxury goods were purchased, compared with 5 percent a decade
earlier.
Some brands
are trying to hold the line. In a July interview, LVMH’s chief financial
officer, Jean-Jacques Guiony, implied that price increases won’t “end just
because the aspirational customers are a little under pressure.” Fun fact:
LVMH’s fashion and leather-goods sales did a 5 percent belly flop in 2024’s
third quarter. So perhaps pressure isn’t so much the problem as subpar,
overpriced goods, like the $2,816 Christian Dior bags that were discovered to
have been made in an Italian sweatshop for around $57.
What
happened to these once-prestigious bastions of craftsmanship and fabulousness?
The eponymous founder of Louis Vuitton was born into a family of artisans in
1821 and dedicated his life to studying and perfecting trunk making. Chanel was
founded by Coco Chanel in the early 20th century and brilliantly designed
sporty wares for women that freed them from corsets. Christian Dior invented
the New Look in 1947, an immaculately designed, hyperfeminine silhouette that
was a return to belle epoque glamour after the austerity of World War II. These
brands and their peers long upheld the traditions and standards of their
founders — until they didn’t. When short-term bottom lines matter more than
history and heritage, corners get cut, the soul gets snuffed out, and the
product becomes trash in a fancy box.
An exception
is Hermès. The company has raised the cost of its Birkin 30 bag in Togo leather
just 15 percent from 2019 to 2024, taking it from $10,900 to $12,500. That
said, many claim you may have to spend a great amount on other Hermès items to
“earn” the privilege of buying one.
Like my sad
Kiki boots, much of old-school luxury — the kind that was so glamorous, lush
and exquisite that everyone understood it, many craved it and few could have it
— is beyond repair. Once-revered establishments that prided themselves on
craftsmanship, service and cultivating a discerning and loyal customer base
have become mass-marketing machines that are about as elegant and exclusive as
the Times Square M&M’s store.
Today,
instant gratification, profit and appearances are more desirable than
substance, depth or intrinsic worth. And while the decline of “luxury” might
not seem like the end of the world (especially with so many apocalypse-adjacent
events unfolding), its fall represents a deeper decay that’s gnawing at so much
of our existence — from education, media and literature to interpersonal
relationships and quality of life.
But back to
shopping. Now is the perfect time to seek skilled, independent craftspeople and
designers who remain uncompromised by the luxury conglomerates’ production
quotas and politics.
If something
is obviously awful and obscenely expensive, don’t buy it. Don’t tout it on
Instagram. Tell the manager you know it was mid. I certainly won’t be dipping
my toes into any Marc Jacobs platforms again. One bruised tailbone was terrible
enough. I’ll happily tell you all about it.
Katharine K. Zarrella is a longtime fashion editor, critic and lecturer.
Thursday, 19 December 2024
Wednesday, 18 December 2024
Tuesday, 17 December 2024
Monday, 16 December 2024
Sunday, 15 December 2024
Vintage Pytchley Hacking Jacket. Brought to you by JEEVES
Brought to you by JEEVES, TWEEDLAND ( Image: JEEVES IN PARIS, some years ago )
For those looking
for the robust, authentic and timeless Hacking Jacket, Pytchley offers a
quality, often comparable to Harry Hall ...
This specimen was
found in a Vintage shop where he pleaded to be recognized and rescued from
Oblivion.
Greetings JEEVES
( António Sérgio Rosa de Carvalho )
Pytchley
Tweeds
"Pytchley
Tweed are an iconic vintage tweed and are highly desired by our tweed experts
as they are truly a signature piece for most of our traditional country
equestrian customers. Pytchley are renowned for tailored tweed jackets and
equestrian horse-riding coats.
These
jackets are hard wearing some with tight weaves, thornproof, or just made to
last and ideally for the sporting gentleman who enjoys riding, shooting,
hunting and the outside country life."
Pytchley Advertisement.