Thursday, 5 May 2016

WELCOME TO THE TWEED RIDE! AMSTERDAM / Sunday, May 8, 2016


 WELCOME TO THE TWEED RIDE! AMSTERDAM / Sunday, May 8, 2016
Sunday, May 8, 2016, it’s Amsterdam’s turn. After the successful previous editions in Rotterdam, The Hague and Utrecht, the cavalcade of well-dressed, and often mustachioed, gentlemen and elegant ladies will bring the sartorial bike ride to the capital and cycle along the canals. Furthermore, this year, the Tweed Ride will be supporting a special cause: the Red Cross.
In 1863, the International Committee of the Red Cross was founded through Henry Dunant’s initiative. The Red Cross has become the symbol for neutral and impartial assistance for those in need: whether these are the victims of conflict, earthquakes, those in distant countries, or people in the Netherlands who are struggling.
“The Red Cross always helps everyone, everywhere”
The Tweed Ride was founded in 2009 on Savile Row in London, the heart of classical men’s fashion and home to the best tailors in the world. Love of tailoring, the finest tweeds, along with (vintage) bicycles and paraphernalia brought together a mixed cohort that, fuelled by cups of tea, made its way through the city. Meanwhile, now all over the world comparable ‘rides’ and ‘runs’ are organised. And of course, Amsterdam could not be left behind!
The bike ride is quite the sight to behold. To the delight of the public and press, a sartorial strut of round about 150 ladies and gentlemen make their way through the city to a splendid picnic spot where the gents and ladies can indulge in cucumber sandwiches and tea and scones, accompanied by the authentic sounds of an old crank gramophone.
Upon retrieving the starting permit, participants will also receive a dandy linen bag (musette) with a few sandwiches, refreshments and more stylish goodies provided by the sponsors. At the finish of the Amsterdam Tweed Ride, several prizes will be awarded in multiple categories, including, finest tweed outfit, most original old bike, shiniest shoes, and best groomed ‘handle bar mustache’! Tally ho!
Do you have questions about Tweed Ride - Amsterdam Edition? Contact Paul van der Blom & Cees Huisman



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