Ardverikie
House and its estate have been used as a location for filming. It is most
recognisable as the Glenbogle Estate in the BBC series Monarch of the Glen,
that ran for seven series from 2000 to 2005. It was also used in Miss Marple: A
Murder is Announced (1985), the films Mrs Brown (1997), Salmon Fishing in the
Yemen (2011), and Outlaw King (2018). The estate has been featured in the
series Outlander, and in the first, second, and fourth seasons of the Netflix
drama The Crown, standing in for the Balmoral Estate.
During
summer 2019, filming of No Time to Die was taking place in the town of Aviemore
and the surrounding Cairngorms National Park with some scenes shot at the
Ardverikie Estate.
In October
2020 filming for The Grand Tour special "Lochdown" took place at
Ardverikie House, with presenters Jeremy Clarkson, Richard Hammond, and James
May staying the night on the estate.
Ardverikie
House is a 19th-century Scottish baronial house in Kinloch Laggan, Newtonmore,
Inverness-shire, Scottish Highlands. The house was made famous as the fictional
Glenbogle estate in the BBC series Monarch of the Glen.
History
The lands
historically belonged to Clan Macpherson. The 20th chief, Ewen Macpherson,
leased Benalder and Ardverikie in 1844 to The 2nd Marquess of Abercorn, an
Ulster-Scots peer, "one of the trend setters in the emerging interest in
deer stalking in Scotland." The Marquess expanded the original shooting
lodge. He served as Groom of the Stool to Prince Albert, husband of Queen Victoria,
who along with the prince spent three weeks at Ardverikie in the late summer of
1847.
In 1860,
Lord Abercorn transferred the lease to Lord Henry Bentinck, another stalking
enthusiast, who lived there until his death in 1870.
Sir John
Ramsden purchased the Ardverikie and Benalder forests in 1871 for £107,500
(equivalent to £10,233,344 in 2020). In 1873, the house was destroyed by fire,
and was rebuilt from 1874 to 1878. It was rebuilt in the popular style of
Scottish baronial architecture, designed by the architect John Rhind.
Ramsden's
son, Sir John Frecheville Ramsden, inherited the lands after his father's death
in 1914. The majority of the land was sold off following the two World Wars,
and in 1956 Sir John transferred the Ardverikie Estate to a family company
under the chairmanship of his son, Sir William Pennington-Ramsden. The company,
Ardverikie Estate Limited, still owns and manages the estate today. The estate
does business renting cottages and letting the property for weddings.
EXCLUSIVE
The Crown: Balmoral Castle filming location
Ardverickie House missing tourism boost
18th
November 2020
EXCLUSIVE
BY CAROLINE WILSON
SENIOR
REPORTER
Scottish
castle that doubled as Balmoral could miss out on 'The Crown effect' on tourism
for years due to CovidScottish castle that doubled as Balmoral could miss out
on 'The Crown effect' on tourism for years due to Covid
IT has
already had starring roles in Outlander, Mrs Brown and Monarch of the Glen and
takes centre stage in the new season of The Crown.
Ardverikie
House welcomed acting royalty Olivia Colman and Helena Bonham Carter on site to
film the fourth instalment of the glossy Netflix blockbuster, as well as
newcomer Emma Corrin, who is wowing the critics with her portrayal of Diana,
Princess of Wales.
The owners
of the 19th-century Gothic castle in Newtonmore, near Aviemore, are hopeful
that in time the estate will benefit from the same “Outlander effect” that has
seen visitor numbers soar at locations used in the time-travelling drama.
However
those who run Ardverikie say that while the lavish cinematography of The Crown
has helped generated “a lot of interest” it has not yet translated into
bookings for next year, given the continuing pandemic.
Estate
manager Phil Lloyd is remaining optimistic, but believes that they will
struggle to attract international visitors next year.
He said:
“With something like The Crown, obviously that has a big international penetration
but I don’t think it will be enough to counter what’s happening.
“Really at
the moment, like everyone in the sector, we are struggling with messaging and
restrictions and where we go.
I do think
we will struggle to attract international visitors next year.
“We are
very strictly enforcing the regulations in terms of visiting customers. So for
example, there is no one here at the moment, we are not accepting anyone from
Tier 3 areas because we feel it is very important to send that message out.
“Unfortunately
the flip side of that is the huge impact but we are hoping that with the good
news of the vaccine and if the Government could be persuaded to relax the
restrictions in the New Year then that will help us a great deal.
“But I do
think we will struggle to attract international visitors next year.
“There is
certainly a lot of interest but at the moment it doesn’t translate into
anything concrete, mainly because of the unknowns but it’s an inevitable
consequence of where we are.
"We
have a very positive outlook though, and we are confident as long as the
Government don’t leave restrictions in place for as long as is strictly
necessary. That’s going to be the key factor for us.”
Ardverikie
Castle has remained largely untouched
since it was built in the 19th century as a traditional Highland
sporting estate, which continues today.
The castle
is predominantly a private family home, but it is also used for corporate
events, weddings, filming and occasional community events. The estate boasts a
clutch of luxury holiday cottages.
Mr Lloyd
said: “We are delighted about the cinematography (in The Crown). The castle
looks very beautiful on screen. It’s nice for everyone to see how fortunate we
are to live and work in such a beautiful place.
“We still
get a lot of interest on the back of Monarch of the Glen and during lockdown
people were showing it to their children and we have actually had a lot of
inquiries from children who have seen it for the first time and are very keen
to visit. So that’s been a very charming thing happen.”
Other areas
of Scotland used in this season of The Crown include Rothiemurchus Estate, in
the Cairngorms National Park, which has been managed by the Grey family for
more than 500 years.
HeraldScotland:
No-one was
available to discuss bookings but a holiday cottage, which was recently
refurbished by Harrods interior designer Fanny Ward, but accommodation was
still available for the majority of January and forthcoming months.
Professor
John Lennon, director of the Moffat Centre for Travel and Tourism at Glasgow
Caledonian University, said: “The Crown is a global phenomenon with huge reach
and in a normal context such impacts might be expected.
"However,
travel restrictions, the collapse of international visitation and genuine
anxiety amongst consumers is likely to minimise these positive economic
impacts.”
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