Belstaff Wax Cotton Jacket Re-Waxing

Belstaff was founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire, England. In 1948, Belstaff became a subsidiary of James Halstead. The company was affected by the textile crisis of the 1990s, precipitating the closure of the Longton, Stoke-on-Trent factory after previously closing its Silverdale site. James Halstead continued to own the brand selling the Belstaff motorcycle range along with helmet brands until 2004. Alongside this they promoted the fashion side across Europe, Australia and the USA. The brand was sold in 2004 to Franco Malenotti of Sponsor SA Italy. Kate Moss was paid £1million to appear in Belstaff ads.

 

In June 2011, Harry Slatkin and The Labelux Group bought Belstaff. Slatkin assumed the role of Chief Executive Officer and appointed Martin Cooper as Chief Creative Officer and together, they planned to reposition Belstaff as an English heritage brand centred on luxury sportswear.[5] Tommy Hilfiger was brought in as a business consultant.

 

In 2012 company opened stores in Via della Spiga Milan, in New Bond Street London and on Madison Avenue, New York City. The interiors were designed by Bill Sofield.

 

In July 2014, along with Jimmy Choo and Bally, Belstaff was fully integrated[clarification needed] into its parent group JAB Luxury GmbH. In 2015 Belstaff and Legs Media made a 17 minute commercial, Outlaws, with David Beckham, Harvey Keitel, Katherine Waterston and Cathy Moriarty. In early 2016 Belstaff made a 3-minute commercial, Falling Up, in which Liv Tyler retraces the footsteps of 1920s aviator Amelia Earhart.Delphine Ninous became men's and women's Creative Director in July 2016.

 

In 2017 Belstaff opened a store in Ginza Six, Tokyo. In late 2017 Belstaff was bought by UK company Ineos. Helen Wright was appointed CEO in 2018. Sean Lehnhardt-Moore became the new creative director in 2018. Fran Millar was appointed CEO in 2020 leaving her position at UCI World Tour cycling team The Ineos Grenadiers (formerly Team INEOS and Team Sky).

 

Kate Moss's £1 million deal

17 July 2006

https://www.femalefirst.co.uk/celebrity/Kate+Moss-10710.html

 

Kate Moss has signed a£1 million advertising deal with clothing company Belstaff.The lucrative deal is the fifth major contract the supermodel has secured since pictures of her snorting cocaine were published last year.Moss will appear in a black-and-white print campaign to advertise the firm's designer leather motorbike jackets.Belstaff, famed for its classic biking leathers, was once British but is now based in Italy.A source said: "We couldn't have asked for a better celebrity."The new deal will push the 32-year-old catwalk queen's earnings up to around