Monday, 10 June 2024

Dior Cruise 2025 Show


Castles and Tartans

https://www.nytimes.com/2024/06/07/style/dior-hermes-balenciaga-chanel-cruise.html

 

As the artistic director of Dior women’s wear, Maria Grazia Chiuri, said before her show, held in the elaborate gardens of Drummond Castle in Perthshire, Scotland: “I think it is very important to explain that fashion is not only a brand; that fashion is a territory where we are speaking about many different aspects that are political, economical, cultural.”

 

Hence her decision to devote her cruise collections to both highlighting the global history of Dior and marrying it to local artisanship. This time, the focus was on a 1955 collection that Christian Dior showed at Gleneagles, as well as on the history of Mary, Queen of Scots, and her passion for embroidery and its semiology. Throw in the work of the Scottish specialists Harris Tweed; Johnstons of Elgin, the knitwear company; and an independent brand called Le Kilt founded by 30-something Samantha McCoach in 2014 to make kilts contemporary, and you get clan Dior.


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