Rules,
London’s oldest restaurant, donated to National Trust
Historic
eatery in capital’s theatreland given to heritage charity after changing hands
only three times in 228 years
Esther Addley and George Francis Lee
Wed 14
Oct 2026 01.01 CEST
https://www.theguardian.com/food/2026/oct/14/rules-london-oldest-restaurant-donated-national-trust
When
Thomas Rule served his first oyster to diners on Maiden Lane in London’s Covent
Garden, “mad” George III was on the throne of England, John Adams was US
president and William Pitt the Younger had just come up with a wheeze called
income tax to pay for the Napoleonic wars.
More than
two centuries later, Rules, the restaurant
Thomas founded in what became the capital’s theatreland, has outlasted nine
British monarchs and 45 prime
ministers – but has changed hands only three times. The interior of its
four-storey home, stuffed with historic playbills and vintage caricatures and
gilded antlers, is little changed from the 19th century, nor has the tone of
its determinedly meaty menu – think rabbit rillettes, shin of veal and roast
guinea fowl.
Established
in 1798, Rules was once frequented by the likes of Charles Dickens, Laurence
Olivier and Charlie Chaplin. Photograph: Jill Mead/The Guardian
Rules was
beloved by Dickens and Thackeray, inspired Graham Greene and was a favourite of
Charlie Chaplin, Laurence Olivier and Ava Gardner. But even London’s oldest
restaurant can feel vulnerable to the winds of change, leading the man who
bought Rules in 1984 to take perhaps the most significant step in its long
history. JP Mayhew has now donated the restaurant’s historic home to the National Trust,
assured that the heritage charity will “protect this place in a way that no one
else could”.
“With
many years of hard work, and some extraordinary strokes of luck, Rules has
survived everything from redevelopment plans and changing tastes to the blitz
,” Mayhew said. By taking on the historic and listed 34-35
Maiden Lane, he added , the National Trust would “[safeguard] its bricks
and mortar, its famous interior and its invisible atmosphere too. I am grateful
to them for believing in this idea and for protecting this building and two
centuries worth of stories for people to enjoy forever”.
The
interior of its four-storey home, stuffed with historic playbills and vintage
caricatures and gilded antlers, is little changed from the 19th century.
Photograph: Jill Mead/The Guardian
The £11m
“landmark” gift is one of the most valuable in the National Trust’s recent
history, and will mark its first entry into the restaurant business – although
its portfolio includes 39 historic pubs and a number of country house hotels,
including Cliveden
in Buckinghamshire.
Not that
the heritage charity will be taking on the napkin-folding and the slow cooking
of pork cheeks. While Mayhew is donating the historic building and its
contents, he sold the restaurant business to Ricky McMenemy, its
longstanding general manager, in 2022; McMenemy will become a commercial tenant
of the National Trust.
Diners
can expect little change to the menu, said Lucy Porten from the National Trust:
‘It’s not a National Trust menu … there will be no scones.’ Photograph: Jill
Mead/The Guardian
“Our
involvement, day to day, will probably be very light touch,” said Lucy Porten,
a national curator for the charity. “It will always be run as a restaurant. We
will look after [the building and its contents], but we recognise that they
will have to evolve if they are going to continue to meet diners’ needs.”
Diners,
however, can expect little change to the menu, she said – and crucially, no
scones. “It’s not a National Trust menu, this is a very successful business in
its own right. There will be no scones. That’s not their business.” Nor will
there be preferential access or prices for National Trust members, “because it
is a business, and it has to be successful,” she added. Instead, the charity is
exploring options for virtual visits and other ways people could “feel like
they are visiting the space” from afar.
It was
several years ago when Mayhew first approached the National Trust about a
possible gift. Porten said while “excited by the offer”, they looked carefully
at whether it was the right organisation to take on the building.
The
storied restaurant has outlasted nine British monarchs and 45 prime ministers.
Photograph: Jill Mead/The Guardian
Porten
said: “The nature of the National Trust, and the fact we have this
extraordinary ability to take on places inalienably, for ever, means that we
have to think about what’s right for now, but also to think about looking after
them for future generations. That’s quite a big thing … It had to be quite a
balanced response and decision.”
Part of
its value to the trust, she said, lay in helping the charity “tell different
histories which are hard for us to tell at our other properties”.
“You get
a sense of all the delicious food which has been enjoyed here, the fine wines
that have been consumed, the good company that’s been enjoyed. There’s
something in the air about the conversations and the celebrations, the
flirtations, the deals that have been struck, the heartbreak. All that hangs in
the air, in a very magical way, [as] the backdrop to lots of different
historical moments and lives.
“It’s an
extraordinary slice of the social history of London, and to have been here for
so long - in this site and doing this business – is a very rare and special
thing.”
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