Wednesday, 8 December 2010

I am back ... with Barbour (2)

The first Barbour Heritage store opened its doors in September 2009.
Located in 29 Fouberts Place, just off Carnaby Street in the Newburgh Quarter, London W1, the store is set over two floors, featuring men’s and ladies clothing from Barbour’s unique Heritage collection. Inspired by the rich archive of clothing and catalogues going back to 1908, the collection features garments influenced by Barbour’s long design history. Point of sale and memorabilia in the store will carry images from Barbour’s archive and a visit is a must for any fashion connoisseur.
Ian Beattie, UK Sales and Marketing Director, Barbour said “As an authentic heritage brand, we wanted to take the opportunity to showcase a focused collection to a fashion savvy consumer who is interested in wearing contemporary garments that have been developed from the brand’s history and heritage. Barbour has been producing quality clothing, fit for purpose, since 1894 and customers recognise that our craftsmanship and tradition make a Barbour jacket unique.”
An essential element of the store is Barbour’s long association with motorcycling. From 1936 to 1977, the Barbour name was synonymous with trials biking and Barbour biker suits were worn by virtually every British International motorcycle team during that period. In the 1954 International Six Days Trial (ISDT), nearly three-quarters of all competitors wore them. As a member of the elite US team, actor and racer Steve McQueen wore a Barbour International suit in the 1964 East German ISDT. They were used in other areas of motorcycle sport too, by army motorcycle display teams and by the patrolmen of 14 different police forces.
The Heritage collection is inspired by this history and at the heart of it is the iconic wax cotton International Jacket which is based on these authentic motorcycle designs. The range also features knitwear, trousers, shirts and accessories that complement the outerwear to make a capsule wardrobe collection steeped in history.
29 Fouberts Place
off Carnaby Street
Central London

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