Friday, 4 September 2020

The Charles Tyrwhitt Story




Charles Tyrwhitt Shirts Limited also known as CT Shirts) is a British multi-channel men's clothing retailer specialising in dress shirts, as well as ties, suits, casualwear, shoes and accessories. It was founded as a mail order company in 1986 by Nicholas Charles Tyrwhitt Wheeler, while he was a student at the University of Bristol. Wheeler has said that he started the business because he thought he "could make a shirt better than anybody else". Wheeler's wife, Chrissie Rucker, is the founder and owner of The White Company.

 

In 1997, the company opened its first store on Jermyn Street in London, notable for its history in British shirt making. Charles Tyrwhitt’s flagship store is now at 100 Jermyn Street.

 

In 1986, Charles Tyrwhitt was founded as a mail order company by Nicholas Charles Tyrwhitt Wheeler while studying at Bristol University. The company began operating from a small space on Fulham Road, London, before expanding the business with retail and e-commerce stores. Beginning as gentlemen's shirt makers, the offering has since expanded to include suits, shoes, knitwear, accessories and a collection of business casual wear.

 

Charles Tyrwhitt produces a regular series of brochures every year. They also have a large online store, with sites dedicated to the UK, Germany, France, The Netherlands, US, Canada and Australia that sell the full product range.

 

As of April 2019, Charles Tyrwhitt has 40 stores. Eleven are in London, 15 elsewhere in the UK, 13 in the US (four in New York (Manhattan), two in Washington D.C., two in Chicago, one each in Houston, Philadelphia, Massachusetts, Long Island and New Jersey) and one in Paris, France.

 

Charles Tyrwhitt uses an independent customer feedback service called Feefo. This allows customers to give feedback on the service they received from Charles Tyrwhitt. This is then published as a live, unedited feed on the Charles Tyrwhitt website. As of December 2019, Charles Tyrwhitt has a 4.7/5 positive customer service rate.

 

The customer service centre is currently based in London and Milton Keynes, England. Customers calling from the US and overseas will also be put through to a customer service representative in London or Milton Keynes.

 

Charles Tyrwhitt has received awards for their customer service in recent years. Most notably, Charles Tyrwhitt was awarded first place for customer service in the 2011 Sunday Times Profit Track 100 awards.

 

Charles Tyrwhitt earned awards at the Top 50 Companies For Customer Service Awards, including Best Web Chat, Best E-Retailer, second place for Calls and third for best overall customer service.Charles Tyrwhitt received the Queen's Award for Enterprise for International Trade in 2016.

 

David Cameron has shown his support for British Fashion at a reception to celebrate the start of the London Collections for Men, which he attended tieless, in a Richard James suit, Charles Tyrwhitt shirt and Oliver Sweeney shoes.

 

The president of Rolls-Royce Motor Cars North America, David Archibald, buys his suits from Charles Tyrwhitt.

 

Lord Sugar has tweeted his appreciation for Charles Tyrwhitt.

No comments: