Tuesday 8 February 2022

BEN SILVER CHARLESTON SC


 

Our History - The Beginning

https://www.bensilver.com/history.dlp

 


Mr. Ben Silver was a maker of fine men’s overcoats when John F. Kennedy strode coatless, despite the January 1960 chill, into the White House. The youthful President’s televised indifference to outerwear plunged the men’s coat industry into a steep decline, from which it never recovered, and Mr. Silver’s prestigious nationwide network of wholesale accounts disappeared. Seeking another way to utilize the skills of a lifetime, he began to manufacturer fine traditional blazers, complemented by blazer buttons with the enameled insignia of a number of universities.

 

The blazers were an immediate success with the same fine men’s stores he had always served; but ironically the blazer buttons became the predominant product. Nearly every university, college prep, and prep school wanted them in their bookstores. Haberdashers wanted them to augment their blazer sales. Ben Silver became known as a purveyor of fine jewelry quality blazer buttons, producing the blazer buttons for American Presidents as well as corporations and clubs.

 

Our History - Blazer Buttons

When Mr. Ben Silver died in 1978, his daughter and son-in-law, Sue and Bob Prenner, left their legal careers and took over the small company. This transition was made less difficult because Mr. Silver, a man of great personal style and charm, had been well respected by both his customers and suppliers for his integrity and intelligence, and therefore every courtesy was extended to his family after his death.

 


Bob & Sue Prenner

 

Within two years, the Prenners achieved a milestone in the esoteric world of button making, when they were awarded a contract to produce 350,000 sets of Blazer Buttons as commemorative gifts for the 1980 Ronald Regan Presidential Inaugural Ball. The Prenners then moved the company from wholesale into direct retail sales with their first mail order catalog, and soon afterward, into their retail store location on historic King Street in Charleston, South Carolina.

 


Returning to the focus of the founder on men’s apparel, Sue and Bob introduced a quality blazer to serve as the backdrop for the jewelry blazer button. The traditional customer they served longed for the classics that had become increasingly difficult to find in the high-style 1980s, and the blazer became an immediate success. What was needed to complete the traditional look was traditional striped neckwear, which Bob himself had long sought to no avail. In 1984, however, on a buying trip to England, Sue and Bob noted the availability of authentic English striped neckties. It was then that the Prenners developed relationships with the English silk mills, and became makers of pure silk authentic British striped and created hand sewn neckwear. With the introduction of regimental neckwear to America, word spread and the demand for their classically styled product grew. In time, they added fine shirtings to the product mix, as their apparel collection began to broaden to include fine shoes and leather goods and eyewear.


Store Location

149 King Street

Charleston, SC 29401

View Google Map

 

Store Hours

Due to Covid-19 we are now open by appointment only; until further notice.

To schedule, please call:

(843) 577-4556 Ext: 604

Monday - Friday from 9am - 6pm

Saturday from 10am - 6pm

Contact

Phone: 843-577-4556

Toll Free: 1-800-221-4671


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