The John Bull Magazine
The 1946 relaunch featured covers that encapsulated post-war Britain and employed some of Britain's finest illustrators. During this period, the magazine also included short stories by major British authors such as H. E. Bates, Agatha Christie, Nicholas Monsarrat, N. J. Crisp, Gerald Kersh, J. B. Priestley and C. S. Forester.
During
John Bull's run it incorporated other magazines, such as Illustrated (1958),
Passing Show, and Everybody's Weekly (1959).
End of
publication
Following
a sharp drop in circulation, the magazine was renamed Today, The New John Bull
in 1960.[1] It attempted to appeal to a younger readership with features on
aspects of youth culture, such as rock and roll. In 1964, its circulation was
just over 700,000, but advertising revenue did not meet its costs, and it was
closed.[25] Officially, it was merged with Weekend magazine.
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