Take Ivy is a
fashion photography book which documents the attire of Ivy League
students. The New York Times described it as “a treasure of fashion
insiders”. Take Ivy has been the Ivy League bible for Japanese baby
boomers, among whom the Ivy League look is very popular, though
original copies are very rare in the West, garnering auction prices
as high as $2000.
Take Ivy was
authored by four Japanese sartorial style enthusiasts and is a
collection of candid photographs shot on the campuses of America’s
elite Ivy League universities. The series focuses on college-aged men
and their clothes, capturing the unique fashion of the student
population of that time. Whether getting a meal on campus, lounging
in the quad, riding bikes, studying in the library, in class, or at
the boathouse, the subjects of this photographic compendium are
impeccably and distinctively dressed in some of the finest
American-made garments of the time.
Authors
Teruyoshi Hayashida
was born and raised in the fashionable Aoyama District of Tokyo. He
began shooting cover images for Men’s Club magazine right after the
title’s launch. His style was considered to be highly sophisticated
and he was thought of as a connoisseur of gourmet food, known for his
homemade, soy-sauce-marinated Japanese pepper (sansho), and his love
of gunnel tempura and Riesling wine.
Shosuke Ishizu, the
director of Ishizu Office, born in Okayama Prefecture, worked in the
editorial division at Men’s Club until 1960 after graduating from
Kuwasawa Design School. He established Ishizu Office in 1983, and now
produces several clothing brands including Niblick.
Toshiyuki Kurosu
joined VAN Jacket Inc. in 1961, where he was responsible for the
development of merchandise and sales promotion. Leaving the company
in 1970 he started his own business, Cross and Simon. After the brand
stopped doing business, Toshiyuki began appearing on the legendary
variety show Asayan as a regular gaining him high popularity among
the public. Toshiyuki is also an active writer and intellectual.
Hajime (Paul)
Hasegawa is from Hyogo Prefecture. After finishing his studies in the
U.S. in 1963, Hasegawa returned to Japan to join VAN Jacket Inc.
There he was responsible for advertising and public relations.
Hasegawa was the main coordinator and interpreter for the production
of Take Ivy. He has since held various managerial positions in Japan
and abroad and is currently serving as the executive director for
Cosmo Public Relations Corporation.
Take Ivy was
released in the United States on August 31, 2010.
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